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Remember the days when catalog shopping was the buzz? Purchasing clothes, electronics and even furniture; all by flipping through a few pages of a book. Times have changed drastically now with the digital world almost completely eclipsing the simplicity of man; everything, these days, can be found on the marvel that we call, the Internet. And since everything has a relation to the web these days, the need for effective marketing gets called to action. Digital marketing is a giant industry in today’s world and Content Marketing plays an equally giant role within that realm. Suitable content marketing can tip the scales of your business, from success to total bust. So, when content marketing is such a vital component to the businesses of today, staying up to date with its trends is essential, if not critical. We are here to help you with that! Listed below are the 5 latest most influential trends in content marketing; to not just keep your business afloat, but to help it steam ahead.

1. Creating user-friendly content in bulkThe online user community is ever increasing; this also increases the amount of content consumed, drastically. Over the years, millions of businesses have capitalized on this by churning out content paired with effective content marketing. More to the point, 70% of B2B marketers have set themselves to producing a greater amount of content in 2017. But keep in mind, content cannot win alone; it is important to pair it in the right context. Google has advanced light years in recent times with new bots being able to spot content that is relevant and content aimed at optimizing SEO. There is no getting around it so relevant content is a must! Also, marketing your content in the intended context pulls in a greater audience.
2. Influencer MarketingInfluencer Marketing has existed in the past with companies reaching out to celebrities to endorse their products. This strategy has worked out well in the past but it does have a downfall; the costs. Buying the time of a celebrity does not come cheap. That’s where 2017 makes a revolutionary discovery; Micro-influencers. Micro-influencers are small, but trusted, authorities that businesses reach out to; they ask these people to review their products on their blogs, social media platforms and other online channels. Micro-influencing seems to be the next up and coming content marketing trend that is sure to stick.
3. Personalize your ContentAdding your flair to your content will target a specific section of your audience and will resonate with them well. Many businesses use analytics to help with the segregation of their audience, to create more targeted content. Although, this process doesn’t have to be so technical. Anyone can churn out targeted content by relating to at least one common factor with a section of your audience. For example, using the location tag or hashtag features on social media is a great start to targeted marketing that doesn’t require a highly technical approach.
4. Video MarketingUsing visual aids to market your content is no new feat. Businesses, small and big, have been doing it for years, even decades now, with great results; because why not? Humans are visual creatures and visual aids help us focus better. However, that focus is what matters. If the focal point of your video marketing campaign is not your product or if the whole project isn’t engaging at all to even have a focal point, then you’re in trouble. Video marketing is tricky; it is about producing eye-catching, engaging content coupled with the right ideas. Without the right ideas, your video marketing campaign will never take off.
5. Talk on Social MediaThe era of the newspaper is dying in today’s world as everyone has transitioned to receiving their news, on the go, through social media platforms. Social media giants like Facebook and Twitter are the biggest in third party applications to provide news to the public. This is a boon in business terms; there is nothing easier than marketing your content on social media. If there is news within your business about a new product or a grand new innovation, make sure it is being talked about on social media. This will be your biggest, most widest platform to get through to the audience you want.
   Digital Marketing is and always will be a wave of change. It will change tomorrow, the day after that and the year after that. There is no stopping it. The only way to keep up, is to ride the wave through. Follow these 5 trends to keep your business afloat! 

Are you in the mood for some new furniture? How about a new laptop? A new piece of artwork? Or even a new car? All without leaving the comforts of your couch? This is the simplicity of the world of ecommerce! In today’s day and age, almost every product imaginable is purchasable online; pay the prize required and bam! The product is at your doorstep. This ease of shopping has now almost completely eclipsed conventional ‘brick and mortar store’ shopping as everyone prefers to shop from the comforts of their homes. As of last year, the ecommerce ventures have snowballed to become a trillion-dollar industry. This megalith amount of revenue has pulled many an entrepreneur to join the ecommerce realm; and today with the help of this article, you can too!

Take a walk on the street. Together with the sights of your locale, people walking along with their heads bowed down will come into view; these people are not taking part in some sort of walk of shame. No, they are looking down at their mobile phones in their hands. A common sight these days, the mobile phone has become an integral part of oneself and of the smooth running of the community. Everyone seems to be connected to the internet through these small yet powerful devices. Companies worldwide pushed to involve themselves in this revolution of the fast moving mobile industry. Organizations, small and big, made sure that their virtual stamp would be clearly visible on the mobile phone; without hassle, without clutter.

With so much new and interesting things constantly happening in the world of online betting. It’s important to have the most up to date and accurate information to get the most out of your gaming. So, we’ve compiled a list of the best current pokiegames worth playing.

These will provide a fun and engaging experience, while still giving you great chances to win money. After all, isn’t that the main reason we find pokiewins games so enticing?

Whether you like playing slots, or are more of a table game person, here are some of the games you shouldn’t miss out on.

Slots

It’s udeniable that slot games have more or less taken over most online casinos. For instance, the typical game selection is usually at least 70% slot titles. Offering hundreds of different game types and titles to appeal to just about anyone.

If you’re someone who visits casinos very casually just to pass some type or inject a little excitement into your day, then you can’t go wrong with slots. They are super easy to play and if you get lucky, can make you rich in a split second.

Roulette

As the oldest casino game currently in existence, roulette has come a very long way. These days you can enjoy the game in tons of new variations. Which is saying a lot for a casino game already complete with numerous betting options.

Playing roulette is simply a matter of guessing where you think the ball will land on the roulette wheel. You can bet on a single number, a colour or a range of options.

Blackjack

The most popular card game gets a lot of revamping online. However, the classic game is still the top choice for most players. In addition to being a lot of fun to play and even somewhat challenging, the game also offers one of the lowest house edge. Putting you, the player on almost equal ground with the casino.

Moreover, using a good blackjack strategy can mean big wins for you. As it entails making the most statistically smart decision for any combination of hands you can get.

Baccarat

The classic game of baccarat is as sophisticated as it gets. Although it has a reputation for being a high-roller’s game, it’s actually also very easy to play and anyone can learn within minutes. More importantly, aside from blackjack, baccarat also has some of the best odds in the house. That is, as long as you are making one of the two be best bets.

Poker

There are online casinos these days considered every poker players paradise. Providing plenty of opportunities to enjoy solo games, live poker, or tournaments with incredible prizes. Furthermore, poker is so much fun that even playing for free is a popular hobby of players all over the world.

Take advantage of the chance to practice your game for free or compete against other players from all over. In the most convenient and exciting way to play your favorite card game.

The International Fund for Houbara Conservation (IFHC), the global leader in pre-emptive species conservation, and the Emirates Schools Establishment  (ESE) have today announced the winners of the 2021 Young Conservationist Authors competition. The work of the fifteen winning teams of students from schools across the UAE has been published in a book, ‘Stories from our Environment’, which was unveiled at the Abu Dhabi Hunting and Equestrian Exhibition (ADIHEX).

The Short Story Challenge was launched during the last school year in collaboration between IFHC and ESE to all schools in the UAE. Working in teams, students were asked to write a story to highlight one of three subjects: the Significance of the Houbara in Emirati Culture, The Role of an Ecologist, and Conservation of a Desert Species and its Threats. To promote collaboration and creativity, the teams included writers, designers, editors, and illustrators.

Sixty schools submitted entries of which 30 were long listed. Fifteen winning teams were chosen to represent the fifteen years since the formation of IFHC and the winning stories, along with their illustrations, are published in the book.

Her Excellency Jameela bint Salem Mesbeh Al Muhairi, Minister of State for Public Education, and Chairperson of the Board of Emirates Schools Establishment said: “ESE is committed to raising awareness of students about the importance of conserving the houbara bustard, in line with the directives of the government. The establishment is also trying to engage them in conservation efforts.

H.E. Al Muhairipointed that publishing students’ write-ups on houbara conservation is a way to motivate them to educate their peers about the importance of conserving the houbara, which is associated with the Emirati heritage. H.E. added: “The Houbara Model Educational Programme is designed to nurture future advocates of environmental conservation. This represents an important step towards achieving that goal as well as adding strength to the foundation for success over the next 50 years in our country’s strides towards achieving sustainability.”

His Excellency Majid Ali Al Mansouri, Managing Director, IFHC, said: “I want to thank all the schools and students who entered the competition. The standard was very high, and it was difficult to choose the winners and I extend my congratulations to them all; it is our honour to publish their stories. They were written by young people for young people, parents and the conservation community, and they really show the passion young people have for preserving the world around them. The preservation of our environment and our heritage is a priority of the UAE, and the quality of the stories we are publishing today shows the future is in good hands.”

Through its collaborative and innovative approach to storytelling, the short stories offer a unique insight into how today’s students see the world around them. The book aims to inspire young people to become champions of the environment with the global goal of promoting sustainable development, biodiversity, ecological preservation and conservation.

The illustrated book contains a kaleidoscope of emotive stories that see families head into the Arabian desert, surrounded by an abundance of wildlife and natural habitats, among flocks of oryx to desert oases, to discover the native birds bringing stories of their endangered natural habitats to life on a level that resonates with conservationists young and old.

Commenting on her role in bringing the book to life, 17-year-old, Sheikha Ali Al-Naddas Al-Ketbi from AlBradi School for elementary and secondary education, who wrote with her co-authors ‘Our Ship, We Will Protect It’, said: “This experience enriched my literary side and unleashed my imagination.It encouraged me to apply my artistic skill in electronic drawing, which played a major role in developing various aspects of my personality. I hope to have the opportunity to participate again in such meaningful and interesting exercises.”

Adding to Al-Ketbi’s insights, eight-year old student Amer Mohamed Butaina, from Aspen Heights British School Abu Dhabi, who participated in the competition, said: “I truly consider it one of the best competitions that provided a unique educational value that stimulated my curiosity to know more about the Houbara and the efforts of IFHC to sustainably preserve it. I now realize the importance of understanding our role, as the future generation, to support these efforts. I am proud of my participation, and I look forward to taking part in more similar activities.”

The Houbara Education Model uses the Houbara as a flagship species for education content to explore issues around sustainability and heritage. The model uses a blended learning approach that integrates technology and innovative educative tools to create a learning experience for students across the UAE. As well as informing students, the programme is designed to create the conservationists of tomorrow in line with UAE’s objectives for sustainability. To reflect this national priority, the Houbara Model is now fully integrated into the UAE’s National Curriculum.