Google and Dubai Chamber Help Dubai Businesses Get Online

5 Feb 2018 Uncategorized

The Dubai Chamber of Commerce and Industry and Google announced today the launch of “Get Dubai Businesses Online”, a program dedicated to help local businesses get more easily discovered on the web, by listing and verifying their business information (company’s opening hours, contact number and location) on Google Search and Maps through a unique solution called Google My Business. New and existing members of the Dubai Chamber can receive assistance in getting their business listing by visiting the website or a dedicated booth at the Chamber’s HQ in Deira. Businesses will also be able to instantly convert their business listing into a free mobile-friendly website in English and in Arabic.

Online search has become an essential part of people’s daily lives in the UAE. According to a new research by Ipsos[1], 1 in 3 searches in the UAE are about locations of local businesses; 95% of mobile users first turn to Google search (and 88% on Google Maps) for information regarding their purchase. Additionally, purchasers who see complete listings for businesses on Google Search and Maps are 20% more likely to say the business is reliable, well-established and offers quality products and services. According to another research by Alpha Beta, people who visit digital maps looking for business information have an 82% purchase conversion rate[2].

H.E. Hamad Buamim, President and CEO of Dubai Chamber, said: “We are excited to launch this game-changing program with Google which will help our members realize the value and benefits of building and managing their digital presence. It has become apparent that consumers are increasingly turning to online channels to access information, products and services, which is why it is absolutely crucial that businesses of all sizes invest in this area and leverage the right tools to boost their online reach.”

H.E. Buamim noted that he is optimistic about the program’s outcome after the results of the pilot conducted in 2017 exceeded the Chamber’s expectations, adding that the project will promote smarter practices among businesses in Dubai and open the door to new growth opportunities in the UAE and beyond.

Lino Cattaruzzi, Managing Director for Google in MENA, said: “We’re very pleased to partner with the Dubai Chamber to help put businesses in Dubai on the map. As more people in the UAE are looking for information online, businesses need to move fast to meet their customers and show up in the moments that matter. Now is the time to experiment and to use the digital tools out there to help make businesses smarter, and to measure results. This is just the beginning. We plan to roll out the same program with local partners across the region.”

The event was held at the Dubai Chamber’s headquarters, and brought together business owners in Dubai, media, and representatives from Google and Dubai Chamberi. During the event, owners and founders of businesses like 800flower, Re-Urban Studio, Gravity Gym and The Healthy Home discussed the value of online presence. Google executives demonstrated the features of Google my Business, a free tool that allows business owners to publish their business listings on Google Search and Maps, receive customer insights, and create free and instant mobile-friendly websites. Across the UAE, tens of thousands of Arabic and English websites have been created over the past six months using Google my Business.

‘Get Dubai Businesses Online’ is the result of an extensive pilot program that ran in 2017 and that took into consideration the challenges of business owners such as limited advertising budgets and basic understanding of how to reach their customers online.

 

4 Main Reasons for Selecting Mate Broadband Services

18 Jan 2018 Uncategorized

Mate Communicate is an Australian telecommunication company that is committed to offering the best service to the consumers. The company has the motto of becoming the ‘best mate’ through exceptional quality service at an affordable price.

The branding of the company paints it as a truly 21-century broadband service provider. The company was formerly a part of Barefoot Telecom but was later spun off. Today the company provides different packages across different speed tiers.

Here are four prime reasons you won’t regret selecting Mate Broadband services.

1. No Lock-in Contract

The best thing about Mate broadband services is that there is no lock-in contract. As a result, you can change the plans whenever you like. This flexibility gives greater freedom to the customers to choose a broadband provider. However, since most of the customers are satisfied with the services they remain committed to the company.

2. High-Speed Internet

Another good reason for selecting Mate broadband services is that they provide high-speed internet connection. The speed of the basic plan is up to 12 Mbps while the premium plan has speeds of up to 100 Mbps.

3. Great Value for Money

Most would think that since the company offers high-speed connection the Mate broadband services’ charges would be high. However, the fact is that Mate communicates broadband packages are affordably priced.

The basic Mate broadband services NBN plan costs just $59 per month, while the premium plan costs $99 per month. There is no activation fee, no plan change fee, and no installation fee in case of a compatible BYO modem. In short, Mate Communicate package offersexceptional value for service.

4. Excellent Customer Service

Lastly, and most importantly, Mate Communicate provides exceptional customer support. The company proactively address issues of the clients. What’s more, it has an active social media presence where the company address issues of the customers. Apart from that, the customer service personnel respond to customer’s issues in multiple review sites. The excellent customer support makes Mate Communicate one of the preferred service providers.

The above are the four main reasons you should consider making Mate Communicate your best mate. The broadband service provider offers different packages that can suit the data requirements of different users.

You can select from four NBN plans and two ASDL plans. All the plans offer unlimited data. The NBN plans as mentioned previously range from $59 to $99 per month. On the other hand, the ASDL packages range from $49 per month and $59 per month. The NBN packages have higher speed as compared to the ASDL package.

Mass Communicate offers one of the best services across Australia. The company provides affordable packages that can meet the need of different customers. Also, the company has responsive customer service staff who make sure that the customers are happy with the services. If you are thinking about switching broadband service provider, you won’t regret selecting Mate Communicate. Once you become a customer of the company, you won’t find any reasons to switch again.

Do Cryptocurrencies Need Rebranding?

16 Jan 2018 Uncategorized

Let’s face facts: cryptocurrencies have come a long way in a relatively short period of time. Even Bitcoin, which remains the poster boy for digital currency and has endured numerous peaks and troughs since its inception in 2009, is now a fully-regulated asset class that achieved a market capitalisation of $96.7 billion during the final quarter of 2017.

This was higher than both Goldman Sachs and Morgan Stanley during this period, while it highlights precisely how far cryptocurrency has come in a little over eight years.

Despite this, it can be argued that the image of Bitcoin and digital currency as a whole has not evolved at the same pace. This suggests that the time has come for cryptocurrency to be rebranded, so that users and potential adopters focus on its benefits and incredible possibilities rather than what has come before.

Then and Now – How has Cryptocurrency Evolved

Let’s start by recognising the chequered past of cryptocurrency. In the beginning there was only Bitcoin, and this unregulated currency was quickly adopted by criminal on the black market. As it became the unofficial currency of choice on the notorious Silk Road, investors sought flight while regulators from across the globe pledged to crackdown on the distribution of Bitcoin and its usage.

You don’t need to be a student of modern history to know that Bitcoin survived this, however, thanks to the implementation of stringent (but fair) regulatory measures and caps on the value of single transactions. The currency has also relied on its immense potential during dark and difficult times, enabling it to blaze a trail for others to follow in recent times.

Cryptocurrency continues to court controversy, of course, even as it has evolved and benefited from brand new applications. Most recently, the process of mining Bitcoin was presented as a potential risk to the environment, with experts suggesting that this consumed up to 32 terawatts of energy each year and will account for more as demand rises.

While this claim is factually true, it should not cast cryptocurrency in a negative light or detract from its immense potential in the future. Sure, there’s need for the mining process to be managed and adapted so that it does not consume as much energy in the future, but this is part of an evolutionary process that will bear fruit as the demand for Bitcoin rises.

Why, and how, Should Cryptocurrency be Rebranded

As we can see, there remains a resistance to the mainstream adoption of cryptocurrency in the modern age. This may simply be the result of the human mind’s in-built struggle with change, which prevents many from considering the benefits and potential applications of assets such as Bitcoin. Instead, they fall back on familiar and often outdated observations, such as the complex nature of cryptocurrency and its historic connection with crime syndicates.

This is where a sustained and consistent rebranding process would come into play, as the only way to sell the virtues of cryptocurrency is to change how it’s perceived by the general public. This would move away from the past issues experienced by digital currency and its perceived flaws, and instead encourage citizens to focus on its promising future and the practical benefits that it can deliver.

More specifically, innovators and adopters need to sell the most compelling benefit of cryptocurrency, which is its ability to wrestle control from central banks and create a more level playing field for households, consumers and investors alike. Cryptocurrencies are decentralised by nature, for example meaning that there’s no central body of control. As a result, digital currency transactions are unequivocally transparent, while they also negate the need for users to pay inflated interest rates or commission fees on their purchases.

This has a huge number of positive connotations, particularly for investors. As anyone who trades the forex market knows, individual transactions often require you to pay a brokerage fee or commission. Cryptocurrency would eliminate this fee, making this sector more lucrative and accessible to a wider range of people.

Beyond this, there’s even talk of the cryptocurrency Ethereum being used to power the world’s first, zero-house edge casino, which would allow gamblers to enjoy totally transparent gameplay on a level playing field with operators. This type of ground-breaking application offers a true insight into the widespread benefits of digital currency, while it also provides tangible evidence of its ability to restructure the financial landscape for the better (at least from a consumer perspective).

The Technology Behind Cryptocurrencies Like Bitcoin

16 Jan 2018 Blog

You’ve no doubt heard the buzz about Bitcoin. In fact, it has been difficult to avoid. And you’re probably wondering: how does it work? Or you might know more than your fair share about bitcoin, but would like to know how the rest of the cryptocurrency world operates. Either way, this guide is for you.

Because our focus is on all things digital, we’re going to dig a little deeper and do our best to explain what really goes on inside the top cryptocurrencies. So, let’s begin.

Bitcoin

The great grandparent of most of the cryptocurrencies in operation today, Bitcoin started life way back in 2008 (the stone age as far as cryptocurrencies are concerned) and is based on a paper authored by its creator Satoshi Nakamoto. Among other milestones, it is the first decentralised digital currency – meaning that it doesn’t require a bank or any other type of administrator.

Its peer-to-peer transactions take place directly between users and are verified by network nodes, which are computers connected to the bitcoin network. These transactions are then recorded in a public ledger known as the blockchain – a term familiar to anyone with a passing interest in Bitcoin. The coins themselves are created during the record-keeping process known as mining, which uses vast computer processing power to ensure that the blockchain is consistent and complete.

This revolutionary currency is used for the purchasing of goods and services, but where it is really making waves is among investors. For traders who want to invest directly there are the digital currency exchanges. More recently, Bitcoin futures markets have opened up. It is also possible to trade Bitcoin derivatives using a full-service brokerage firm.

Bitcoin Cash

Dating back only to 2017, Bitcoin Cash came out of a hard fork (a rule change not considered valid by older software) from Bitcoin which increased the block size limit from one megabyte to eight megabytes. What this change means is that Bitcoin Cash is a separate currency and not to be confused with Bitcoin. Upon launch it actually inherited the transaction history of Bitcoin, but from that point on all transactions have been separate. Bitcoin Cash has been widely adopted by digital currency exchanges and is frequently traded.

Ripple

Perhaps the second biggest name in cryptocurrencies, Ripple is a real-time global settlement network embraced by individuals and many larger banking institutions. The way it works is through a consensus ledger which doesn’t need mining.

Users make payments using encrypted signed transactions in either fiat currencies (such as the Euro) or Ripple’s internal currency called XRP. At first trust was required when it came to including fiat currencies, but Ripple is now integrated with various banking services and verification protocols. When a non-XRP payment is accepted, the system adjusts all along the network to record it – and this is what is known as ‘rippling’, the process which gives the currency its name.

Dash

This cryptocurrency started life in 2014 as ‘Darkcoin’, a more secretive version of Bitcoin. Even after being renamed it still offers users anonymity by working on a decentralized Masternode system which makes transactions almost untraceable. As with Bitcoin, miners are required to create new blocks, but on a level above them sit the Masternodes, which handle the transactions. This two-tier format is one of the reasons for the cryptocurrency’s success, but there are many other features which set it apart, including its Decentralised Governance by Blockchain (DGBB) system which allows operators to reach a consensus on issues such as proposed network changes.

Dogecoin

This may seem like a frivolous entry in the list, but Dogecoin has really taken off. It was launched in 2013 as something of a joke, with its symbol featuring the image of a dog popularly used in internet memes. However, it has since gained traction with the public as it is frequently used as an internet tipping system. It is also popular across social media, with a variety of Dogecoin-based initiatives (such as funding the Jamaican Bobsled Team and working to put a Dogecoin on the Moon) really capturing the popular imagination. When it comes to the tech behind it, one of the most important things to know is that unlike with Bitcoin and others, the supply of Dogecoin will remain uncapped.

This is just a short look at how some of the world’s biggest cryptocurrencies operate, but if you want to look deeper into the tech involved, it’s worth reading more. You could also simply follow the news, because cryptocurrencies are constantly grabbing headlines.

Apple Pay Arrives In UAE

24 Oct 2017 Blog

The much awaited Apple Pay made its debut today in UAE. Six local banks – Emirates NBD, Mashreq, RAKBank, Emirates Islamic, HSBC and Standard Chartered are the first to offer Apple Pay in UAE, supported by Visa and MasterCard.

Recent research reveals that card spending has increased substantially in the last couple of years and UAE is heading towards a digital economy with cashless environment. Interestingly, the UAE is now among only 20 countries worldwide that now enjoy this payment facility.

How Does It Work?

Using Apple Pay is as easy as 1-2-3.

  1. Add your credit cards information to your iPhone’s Wallet app from the ‘Settings’ tab and following the prompts. You can even upload cards by using your phone’s camera to read the card details.
  2. Hold your device near a contactless card reader at where you’re making a purchase and use Touch ID to complete it. You can also do this action with your Apple Watch and even if you leave your iPhone far away, you can still use the Watch for Apple Pay.
  3. The Touch ID step is also available on iPads and Macs that support it. For in-app purchases, a user just needs to tap the ‘Buy with Apple Pay’ button.

In the soon to be launched, iPhone X. Face ID will be used to authenticate an Apple Pay purchase.

Who Can Use It?

Users will have to update their devices to iOS 11 or later and select United Arab Emirates as their region as well as have an iCloud account.

Apple Products Supported

  • iPhone 6 or later in stores, apps, and websites in Safari
  • iPad Pro, iPad Air 2 or iPad mini 3 and later for use on apps and websites
  • Apple Watch in stores and apps
  • Mac introduced in or after 2012 running macOS Sierra or later and Touch ID on Macbook Pro Touch Bar

How Secure Is It?

With Apple Pay, your card number isn’t exactly stored on the iPhone, on Apple servers or shared with merchants. Instead of the traditional method of storing details in devices, a unique device account number is assigned and encrypted, which is securely stored in a secure element on the device. Each transaction then, is authorised with a one-time dynamic security code.

You can view your last transactions in your Apple Wallet, and some allow you to see the last ten transactions. Each bank differs on what information will be displayed, so it’s best to check with your bank to see exactly how this works.

And even if you lose your iPhone, you don’t have to panic. By using ‘Find My iPhone’ or by going to iCloud.com, you can put a device in Lost Mode, which automatically suspends all the cards in Apple Pay.

What’s Coming?

Soon, you’ll even be able to send and receive money over iMessage. Move over banks!

Cyber Gear is now offering regional ecommerce web sites and mobile apps, the facility to integrate their shopping carts to accept payment through Apple Pay.

TOP 10 Tips For Building Landing Pages

17 Aug 2017 Blog
  1. USP

State clearly your ‘Unique Selling Proposition’ upfront. It should be a game changer.

  1. Attractive ‘Look and Feel’

Everybody is drawn to a pretty face. Ensure your images are eye catching.

  1. Video Sells

Multimedia is a big winner on the web. Social media is driven by video content.

  1. Create Curiosity

Unravelling a ‘First of its’ kind’ offer helps.

  1. Benefits, Benefits, Benefits

The benefits should be very straightforward, practical and appealing.

  1. Testimonials

Proof of concept always convinces newbies.

  1. Call for Action

‘In the face’ is a good idea.

  1. ‘Responsive’

Over half of all web traffic now comes from mobile devices, so be sure your landing page is mobile-ready.

  1. Speed Test

Use Google Webmaster Tools to ensure your page downloads within 6 seconds

  1. Monitor the Response

Optimise the design and concept based on analytics.

How To Select Your Twitter Handle?

9 Aug 2017 Blog

Thanks to Donald Trump, Twitter is one of the most popular social media platform.

The problem is that with so many people embracing Twitter as a channel for communication, it is becoming increasingly difficult to find a Twitter account name (called ‘handle’) that relates to your identity, personal or business related. Each day, an average of 460,000 people sign up for a new account. This means about 320 people sign up for an account every minute. So your favourite name could be gone any second now, visit Twitter and find and reserve your favourite Twitter name as soon as you can.

Twitter awards the first person who requests for an available name and then prohibits their resale. Eight years after Twitter’s launch, it has become extremely difficult to secure short handles without resorting to the inclusion of middle initials, dashes, numbers or abbreviations.

If the handle you want is taken, there are ways to mutually negotiate with its owner to transfer it to you. Twitter can in some cases help in the case of impersonation or trademark violations. And, despite Twitter’s prohibition, there is an unsanctioned secondary market!

Twitter says that in order to keep an account active, a user needs to log in and tweet at least once every six months, or risk permanently losing an account. But Twitter’s standards for inactivity can be more complicated than tweets alone. The company also states, “Inactivity is based on a combination of tweeting, logging in, and the date an account was created. Please note that you may not be able to tell whether an account is currently inactive, as not all signs of account activity are publicly visible.”

Here are some guidelines for selecting your Twitter handle:

  1. Keep the name as relevant to your company name as you can if you want to be recognized and found with ease.
  2. The shorter it is – the easier it would be for someone to mention you in their Tweets because of the word limit. Initials are a good idea.
  3. The more unique your Twitter name is the easier it will be to find it.
  4. You also want your Twitter name to be easy to remember.
  5. Keep it consistent with your other Social Media addresses.
  6. Adding your location as part of your handle can sometimes he helpful.
  7. Special characters are not such a good idea.

If you are totally flummoxed, try http://twitternamegenerator.com

8 Outdoor Activities in Dubai You Probably Haven’t Heard About

3 Aug 2017 Uncategorized

Dubai has become a sensational tourist destination to many people over the years. However, most don’t know the true extent of how varied the outdoor activities available here are, and just how much Dubai has to offer to those who prefer to be out of the AC and out in the sun. While the many natural landscapes may not attract as many tourists as the glossy skyscrapers and gargantuan shopping malls, they are definitely worth a viewing for any tourist visiting the city and, to many people’s surprise, are often found to be highlights of their visit. Here are 8 outdoor activities in Dubai you probably haven’t heard about:

#1: Desert Safari Dubai
The desert is a definitive component in UAE and the Gulf region and, just like the sea, is a mesmerizing sight and is an important element of the cultural heritage of locals. Despite its inhospitability and hot temperatures, the desert safari is actually a common activity for most visitors and is an essential visit even for those who prefer to stay indoors.

You just need to select the right operator to explain and drive you through the desert. Normally, a standard desert safari trip in Dubai takes about 45 minutes to get to a desert camp where the guests are fed on a buffet dinner accompanied by belly and ‘tanura’ live dances performances against a picturesque backdrop of a setting sun. This experience is unforgettable and is a must visit for anyone considering taking a trip to Dubai.

#2: Horse Riding
Horse riding is another common activity in Dubai. If you already know how to ride a horse, you can again experience the desert first hand by taking a horse ride through the sands. If you don’t know how to ride a horse however, you will have to learn first. Beginners will be eased into the experience on flat parts of the desert where they will be taught the basics of the activity. Great for kids and animal lovers alike, the horse riding is a fantastic way to enjoy the outdoors.

#3: Scuba Diving
The UAE, while not that well known, is a stellar scuba diving destination, especially on the West coast that is rife healthy coral reefs and underwater ecosystems. There are numerous pleasant dive sites where divers who enjoy everything from shallow dives over pretty coral to wreck and cave dives . There are even occasional whale sharks which periodically visit the waters of region and are an incredible sight for even the most experienced and jaded divers. In addition, sting rays, murray eels, nudibranchs and barracuda are common staples of the local diving experience, and the experienced operators in the area know the best locations to take tourists to guarantee the best underwater sights.

#4: Deep Sea Fishing

Although a lot of fishing in the UAE happens close to the surface, some tourists prefer deep sea fishing opens up a fairly wide variety of fish to catch. To engage in deep sea fishing in Dubai, you will have to be about 20 km offshore and engage in either bottom fishing or trawling. It is a great way to explore the ocean while still getting an opportunity to catch some fish. For the hardcore fisherman looking to make a big catch, it is important to know that the best fishing season in Dubai is between December and March when weather conditions are friendly and the number of fish is high. The most common catch is king fish, cobia, barracuda and blue fin tuna.

#5: Palm Island Sea Cruise
You can take a Cruise around the Palm Island and Dubai Marina canal. For those who fear the sea, the trip is less scary because: the shoreline is always insight, the trip takes less time and there is constant movement which reduces chances of seasickness. It is a common activity and most operators take the same route which covers:
• Jumeirah Coastline
• World Islands
• Dubai Marina Canal
• Burj Al Arab from the Sea
• Circumvent the Palm Island
In addition to sightseeing, you will benefit from the cool breeze in the sea, making friends and learning the history of the different places you are touring.

#6: Yacht Rental
If you are prefer to stray off the beaten path and hence not interested in set routes or even sharing trips with anyone yet still want a boating experience, Dubai is an ideal destination for yacht rental. The entire city of Dubai is located along the coastline and renting a yacht with your friends or family can be a great experience. There are a great many things you can do in a yacht besides cruising in your preferred route. If you’ve chartered a yacht, you can:
• Have BBQ lunch or dinner on-board with your friends or family
• Drop an anchor in the sea to swim. This feels entirely different that swimming in a crowded beach or in a swimming pool, and even further out at the sea, the water in the area is typically warm and welcoming.

#7: Dhow Cruise Dinner
A dhow is a traditional wooden vessel that has historically been used for a variety of commercial activities in the region. If your love of being out at sea has not been satiated yet, then taking a Dhow dinner cruise is the perfect choice to further explore Dubai water canals while having a full course buffet dinner. The most common destination is dhow cruise in Dubai Marina, the most premium water canal in Dubai.

In addition to full course buffet dinner and scenic sights, the cruises also include live entertainment: usually a live singer or a belly dancer. The experience is far more engaging than having dinner in a regular restaurant, and is perfect for anyone looking to relax while enjoying the fresh air.

#8: Musandam Day Trip
Musandam belongs to the Sultanate of Oman, but is geographically separate and is relatively easily accessible to anyone in the UAE. It is one of the most beautiful parts of the region but is more commonly a destination for residents.

These mountains are found on the East coast of the peninsula and the region has different climatic conditions as it faces the open ocean and is more exposed to the incoming winds. Here, the climate is cooler with slightly more green plants and scenic mountains. The Musandam Day Trip Tour is great for those looking to escape the hotter climatic conditions in western part of the peninsula, or for anyone looking to have an unforgettable experience.

Since the tour usually lasts a full day, it includes transfer from Dubai or Sharjah, snorkelling and lunch. You will also be able to see fjords dipping into the ocean, mountains and ocean all while enjoying a cool ocean breeze. You just need to make necessary arrangements to either visit as a group, family or as an individual. It all depends with your budget and preferences.

It is evident that Dubai has numerous tourist attraction sites that most people don’t know. Whether you live in Dubai or you are planning to visit the city, you should be adventurous and visit these sites. Dedicate some time to spend away from the usual modern spots such shopping malls, sky scrapers and expensive boutiques. Get involved in one of the many outdoor activities such as any of the ones listed above to really gain a well-rounded perspective on Dubai and the region.

Be in the know about these Top 5 Digital Marketing Blogs!

4 Apr 2017 Blog

Digital Marketing moves at a frightening speed these days to be completely honest; and being in the know at all times is proving to be next to impossible. Regular reads and checkups on blogs are the only way to stay ahead of the game. Our blog here is quite a substantial source of information with regular posts coming in, but we don’t resort to keeping the advertising all to ourselves; let it be known that there are other magnificent blogs, pools of wisdom if you will, out there that are worth your time. But with thousands of blogs out there and only so little time, how do we figure out which ones are worth the read and which ones are overlookable?
Here are our top favorite Digital Marketing blogs for you to check out!

  1. Marketing Land Our favorite thing about Marketing Land is that it includes every day breaking news stories about all parts of the digital marketing industry so you can get the greater part of your digital marketing news from the one place. The journalists at Marketing Land frequently let you indulge upon down to earth tips and hints you can use in your own particular digital marketing efforts. On the other hand, one of our most loved things about this site is that it highlights authority articles composed by topic specialists. This website also sends you notifications ahead of the crowd about the latest launches and announcements in the fast paced digital marketing industry.
  2. Kiss metricsWhat we love about this website is that it represents considerable authority in analytics, advertising and testing; its blog entries mirror this expertise. You can anticipate a fleet of flawlessly outlined infographics containing the most recent digital marketing insights, studies and tests. You’ll likewise discover a variety of valuable digital marketing guides that handle fields like email promoting, online networking and client examination. In addition, it’s a great source for blog posts of your own; with statistical aid provided straight from the website.
  3. Moz Blog If your company is an absolute gem in the SEO world, then this blog is right up your alley.  Says www.orbonline.co.uk. Moz Blog tackles a wide variety of topics, from specialized matters like how to conquer copy content issues to correspondence strategies like substance and relationship building. Our most loved thing about Moz Blog is that it helps you follow along and comprehend the mechanics behind the most recent SEO updates. With neatly laid out list guides, this blog will redefine your knowledge about SEO.
  4. Content Marketing Institute With a rockstar level of fame, this blog provides unique content showcasing research, including data on the substance promoting the industry’s set bars of achievement, budget plans and patterns. The blog is home to various convincing articles expounded upon the content strategy system, narrating and blogging’s best practices. If that wasn’t enough, it also keeps you refreshed with the most recent content marketing launches and events. If content marketing strategies are your forte, then so is this blog.
  5. Social Media Examiner As the name suggests, it acts as a professional counseller on all things social media, including Facebook, Twitter, YouTube, Google+, Pinterest; the sky is the limit. While here, anticipate exhortation from online networking specialists on the best way to define a successful web-based social networking system for each channel. Blog entries and articles incorporate masterful interviews, creative contextual analyses, audits of the most recent industry inquire about, podcasts and the most recent web-based social networking news. Gather as much information as you possibly can from here; you can be sure they will be a great deal of help to your business.Follow these spectacular blogs and stay ahead of the game; Always!

Influencer Marketing; Here’s why you need it!

30 Mar 2017 Blog

The world has changed pace today with almost the entire human population being connected on social media. This connection breaks fences and brings about a sense of unity and empathy. In the business field, this connection is what started a brand-new revolution in content advertising; Influencer Marketing. Consumers now depend on other consumers to educate them of the right purchases. Rather than taking an interest in the opinions of other organizations, as they did previously, they now take a gander at each other and at their most loved social media influencers, who amass vast followings on media platforms like Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, and many more.

In the minds of forward thinking marketers, rising stars in social media make ideal candidates to be marketing influencers, thereby, creating a universe of potentially beneficial outcomes. It opens up another channel for brands to associate with customers all the more straightforwardly, more naturally, and at scale. Through well targeted social media identities, brands can clarify their message while alluring their intended interest group.

Influencer marketing is based on a lot of trust between two or more parties and that is why it is still a relatively unknown revelation. People are not ready to invest in small time social media identities without the guarantee of an ROI. We are here to tell you that influencer marketing is the future of effective digital advertising; and here are 10 reasons why you should believe us.

  1. It is highly InfluentialWord of mouth is the most effective marketing tool till date. It provides an air of trust and security, feelings that people want to experience before making a purchase. A recent study showed that “marketing-induced consumer-to-consumer word of mouthgenerates more than twice the sales of paid advertising.” And of those that were obtained through informal exchange of words had a 37 percent higher degree of consistency.
  2. It is SocialOnline networking isn’t only another option to customary media—it’s turning the conventional model on its head. Customarily, buyers settled on choices considering the advertisements that they saw or listened to. Today, it’s less demanding to interact with different buyers through online networking and settle on better choices by finding out about their level of satisfaction with an item.
    Consumers today turn a blind eye to traditional ads listing out the benefits of a product. They want the brand to converse with them, in a personal manner. If businesses partner with the apt online identities, they can create a buzz on social media about their product.
  3. It’s BrilliantConducting business with influencers and trendsetters will impart to the market that your brand might just be the next big trend. Also, you can repurpose the content created by them to inspire your current clients.
  4. It’s Up and ComingOver the past year, influencer marketing has become a worldwide sensation with even Forbes magazine recognizing the benefits.
  5. It is an ArbitrageAn arbitrage exists when something is being offered for less than its true worth. If you purchase this good, you will receive it at a reduced cost since the good’s real value is more prominent than its market cost. Lying in between the good’s market cost and actual value is your profit. To put it plainly, it is a chance to make huge benefits with minimal exertion.
    Influencer Marketing at the moment is classified as an arbitrage. The services of social media influencers are selling for much lower that their actual worth. This means that if you are one of the few marketers running influencer campaigns now, you can expect huge ROIs.
  6. Rising CostsThe disadvantage of arbitrages is that it doesn’t last for a very long time. Once marketers catch on to this phenomenon and begin investing, the arbitrage will soon close, thereby drying up everyone’s ROI. For maximum profit today, invest in influencer marketers now!
  7. Paid Ads are a painPeople on social media are exposed to over 5000 advertisements per day. The fact that we can’t remember a huge chunk of that statistic is scary to marketers running advertising campaigns as consumers are now turning a blind eye to traditional ads. This is why influencer marketing is definitely the way to go; it’s a fresh new approach to marketing and the public is responding well!
  8. Native AdvertisingAs opposed to conventional publicizing, which intrudes on the purchaser experience, native advertising places brands and items inside organic content, making viewing ads a more pleasurable affair for consumers and an all more capable marketing answer for brands.
  9. Helps with SEO OptimizationAlong with building your image and enhancing your business numbers, influencer marketing additionally helps you with SEO optimization. The more individuals specify your brand via web-based networking media, the more well-known and pertinent you will be on Google.
  10. Targeting and Tracking Enabled

In the olden days, advertisers had minimal amount of information to go on to advertise their products. However, today in the digital world, analytics help us monitor every social media share and like, aiding your brand in segregating the audience and presenting targeted content; which in turn, brings about a greater buzz for your product.

1 28 29 30 31

Search

+