AI-Generated Films Are Being Used By Brands For Advertising
Many international brands are now rolling out AI-generated films, ads, and immersive content that range from abstract artistic experiments to highly personalized consumer experiences. Storytelling in the age of AI is moving to Storyliving.
At RatedG.ai you can view several AI-Generated Campaigns & Brand Films.
Toys “R” Us: Released a fully AI-generated 66-second brand film that blends founder history with imaginative fantasy to revive emotional resonance using generative technology.
Kalshi: Premiered the first national prime-time commercial entirely produced by AI during the 2025 NBA Finals – script, direction, visuals, all created by AI, with a shoestring budget.
Coca-Cola: Reimagined its iconic holiday campaign using AI visuals inspired by famous cities. Additionally, the ‘Create Real Magic’ initiative invited fans to co-create AI artwork using brand assets powered by ChatGPT and DALL·E.
Nike: Delivered highly personalized experiences like the ‘By You’ platform where customers design shoes in real time, and a bold AI-generated short showing Serena Williams facing her younger self.
Cadbury (India): Created thousands of hyper-localized AI video ads featuring Shah Rukh Khan, tailored with neighborhood and shop-specific messaging during Diwali.
Virgin Voyages: Used a digital “Jen AI” avatar of Jennifer Lopez to deliver personalized cruise booking messages to customers.
Cybercom Group: Produced their “Commercial by AI” by feeding existing footage into AI, creating an abstract, fast-cut video that reflected their innovative ethos.
Heinz: Ran the ‘AI Ketchup’ visual campaign using DALL·E 2 to generate various ketchup interpretations, reinforcing iconic brand identity and going viral.
Adidas: Experimented with an AI-powered fashion short film using Midjourney and RunwayML ‘Adidas Floral’, merging hyper stylized visuals with vibrant imagery.
Why Brands Are Embracing AI Film & Ads
Efficiency & Scale: AI dramatically cuts production time and costs – Kalshi’s budget-friendly national ad and Heineken’s multilingual localized videos are prime examples.
Personalization: AI enables deeply tailored experiences, from customized shoes (Nike) to locally contextual ad messaging (Cadbury).
Creative Innovation: Brands like Heinz, Cybercom, and Coca-Cola use AI to reinterpret narratives in fresh, attention-grabbing ways that spark buzz.
These efforts highlight the growing role of generative AI in storytelling, marketing, and brand innovation.