Social Media Trends 2021: Optimize Your Digital Marketing Strategy For Social Success

31 Dec 2020 Uncategorized

Social media is developing to be much more critical than ever. To meet and attract more clients in 2021, we have collated the top 6 social media patterns for you.

For advertisers to gain and engage consumers, social media is a preferred channel. Social media marketing, known for an agile model, allows marketing teams to stay up to speed with the new changes in social and technical innovations to ensure that they take advantage of all the opportunities available.

It’s no surprise that this year has seen an unprecedented change in social media usage, alongside a whole host of other customer behavioral factors. Within this opportunity, there are challenges:

How do I keep my social media audience engaged?

What content is appropriate for today’s environment?

From rising platforms to worthy causes, utilizing social media for shopping, live events, or forming relationships, it’s time to dive into the 2021 social media trends.

1. THE ORGANIC SOCIAL MEDIA RELATIONSHIP FUNNEL

With rising concerns over privacy and fake-news, forming a trust relationship with your customers in 2021 is going to be harder than ever.

With studies showing that 75% of people don’t accept advertisements as truth, there is a lot to be said for a relationship marketing approach to building trust with your social media audience.

Social media platforms need to grow in their relationships with staff, clients, and bloggers to cut through in 2021, to ensure that our main brand campaigns are backed up by the voices that our clients trust most.

2. PEOPLE-FIRST SOCIAL MEDIA FIRST

Two-way communication is the key to lift your organic posts to the top of the social media of your audience. As we know, in addition to targeted paid advertising,’ the role of algorithms is to share specific content to users.

So, via a platform that your customers trust, an active online community that engages with your content through likes, comments, and shares will help you out by amplifying your content.

3. DIVERSIFICATION

Without recognizing the massive shake-up of social networks we’ve seen this year; we can’t talk about 2021 social media patterns. A modern approach to social interaction has been pioneered by TikTok, peaking in March 2020 with nearly 76 million downloads.

Tiktok is a common social network for short-form video sharing where celebrities and aspiring creators share content from dance, cooking demonstrations, and makeovers to animal videos and social media challenges created by users! This content proves to be highly successful with Tiktok’s fan base, of which 41% are aged 16-24.

4. LIVE SOCIAL MEDIA

Live social media has soared in terms of its uptake this year, and it’s not difficult to pinpoint that growth to a particular period earlier this year. Using live streaming to fill the physical void had become the new normal for so many consumers, but how are marketers using this opportunity to meet their customers live online? Many marketers who previously relied on events marketing have gone back to the drawing board this year. Embracing live social media innovation has enabled them to achieve their goals in a completely different way.

5. SOCIAL CONTENT FOR GOOD

A growing focus on political, environmental, and social issues throughout the year means increased social media conversations about the issues close to your customers’ hearts.

Reaching the tipping point, Merkle’s Q4 2020 Media Insights Report found that 56% of consumers say they have no respect for businesses that remain silent on important issues. So now’s the time to leverage your social platform to inform and reassure your customers.

6. SOCIAL COMMERCE

87% of e-commerce shoppers believe social media helps them make a shopping decision and with half the world’s population on social media, social commerce is the next logical step for online shopping.

Data from the US Department of Commerce, shared by Sprout Social, demonstrates social media’s share of total US retail sales rocketing up in 2020, and this trend is set to continue.

“Social commerce is not a new concept, but with the development of Pinterest catalogs, Facebook and Instagram shops alongside increasing online shopping behavior during the Pandemic, 2021 is the perfect time for social e-commerce to flourish. It’s easy, functional, and streamlined.

Infiltrating social media, where consumers spend a large chunk of their day, improves the shopping experience, and shortens the process. As humans, we’re always looking for simpler ways to get what we want.

Brands want to convert customers as soon as possible, therefore why waste time sending them to your website, for them to potentially leave because of user experience issues. Reduce drop-offs by selling directly from your social media posts. Marketers will want to focus more on their social media reach, engagement, and effectiveness; evolution is necessary if you want to survive in 2021.

Four Reasons why Appointment Scheduling is Essential for Every Business

14 Oct 2020 Uncategorized

Your office schedules hundreds of appointments each week. For a good clinical workflow, arranging activities such as negotiating follow-ups, sending reminders, and making new appointments are all key. That said they will suck up a lot of the time of your workers too, which is always at a premium. This is where a good appointment scheduling software comes into the picture.

Software systems for online scheduling reduce unnecessary time and improve medical office performance. Here are the top 4 reasons for considering this the best appointment scheduling software:

Save Time

Without the best appointment scheduling software, you would waste many hours a day on the phone or email simply trying to manage the new appointments, the reschedules and the cancellations. In order to make more out of your time, you would need a free online appointment scheduling software that would help you focus on rendering service, rather than being on the phone.

Stay Motivated

Telephone scheduling calls keep the workers most of the day unfocused and frustrated. Your front office has many tasks to perform during the day, including customer service, welcoming patients, answering questions and clerical errors. Distractions also lead to expensive mistakes and errors. Constant scheduling of appointments also interrupts these significant duties. Streamlining the scheduling process frees workers to complete the work they need. Therefore, a free online appointment scheduling software is a necessity to keep the team motivated so that they can conduct their core tasks.

Save Money

You’re wasting money if you’re not listening to your patients. A large number of patients agree that the opportunity to self-schedule their appointments is a priority. As an example, one can look at the medical industry where hundreds and thousands of appointments are made, adjusted and cancelled every single day. What does this mean for the business and more importantly, what does this mean for the patients? Patients benefit from the convenience of the best online appointment scheduling software. You can cut back on the needless expense of a human appointment scheduler with new innovations and the low cost of scheduling technology. Expand the patient potential of your practice while allowing your current employees to concentrate on more significant tasks. For more productive and effective work, online scheduling also enhances coordination between employees.

Additional Features

Beyond appointment scheduling, an online appointment scheduling software provides many features. With a secure online scheduling system for appointments, your practice can:  Eliminate the need for employees via phone or in-person to plan, shift, or cancel an appointment. Online scheduling of meetings frees workers to concentrate on important issues. Manage all this through the machine – right down to finding open appointments that suit the needs of the patient. Easily mimic patients. Many applications give patients auto reminders, days and even hours before their appointment (via email, mobile, text, or even mail). “I forgot,” is no longer a legitimate excuse. Without an appointment, answer simple questions. Most software provides HIPAA Compliant screening procedures that remove simpler medical conditions and issues. Solve easy diagnoses without having an appointment schedule. Many appointment scheduling software also allow pre-appointment forms to be uploaded by the office. Instead of wasting appointment time, the patient should fill these forms out ahead of time. The majority of patients prefer making their own online appointments. Not alone are you. Most health care providers fail to refine their plan for scheduling. 26 percent of scheduled online appointments are on the calendar for the same day or the next day, filling up vacant spots. Practices can now deliver real-time patient scheduling at any time and from anywhere – even at 3 a.m. with Internet connectivity.

If your company depends on appointments from clients and consumers, you need to make sure they are readily available with the best appointment scheduling software. A perfect way to do that is to use a free online appointment scheduling software. This way, your clients will be able to see exactly which appointments are available and book them immediately.

Unfortunately, in the e-commerce process, appointments are frequently ignored, with businesses tending to concentrate on marketing and outreach. That would be a shame because of an inaccessible (or confusing) framework for appointments.

Moving your appointment scheduler online also ensures that your customers are more open to you. Customers just don’t have time to schedule appointments during working hours in today’s linked and busy world: data reveals that 35% of customers prefer making appointments during non-business hours, and 40 percent of online bookings actually happen after hours. There are substantial amounts. At a much cheaper cost, an appointment scheduler will give your customers 24/7 access to your appointments system.

It is definitely inconvenient for customers to miss appointments, but the implications go far beyond this. And if 5% of your clients don’t attend their appointments, you’re missing out on 5% of your profits. In fact, possibly more than 5%, since high-value customers are typically the busiest, and thus the most likely to miss an appointment with your team. Through submitting appointment reminders automatically and integrating with your customers, the best appointment scheduling software will significantly minimise no-shows.

Converting visitors and engagement into appointments is one of the major challenges faced by online companies. You would miss out on a lot of business without a strong and quick CTA (call-to-action) in any of your marketing materials. A good CTA will increase software sales conversions by 32 percent . Neglecting to verify the CTA is another cardinal sin as well. An appointment scheduling system helps consumers to directly see your accessibility and facilities from your materials for outreach. Of course, you can go much further. Using AI assistants as an alternative to their appointment booking systems, some businesses have had great success. Not only will these assistants allow your clients to see which services and appointments are right for them, but they can also address fundamental questions and even perform customer service duties. An appointment scheduling software is something that can revolutionize the way a business works.

Expert tips from Casino Players

15 Aug 2020 Uncategorized

In the several hundred years since they have been around casinos have become many people’s favourite pastime, and no wonder really, because not only is gambling ludicrously fun, but it can also be really rather lucrative too. In the years since the Venetians first established the Casino di Venezia back in the 1500s there have been trillions worth of winnings paid out, making millions of people very rich indeed!

But here’s the thing: whilst it is not impossible in the slightest to win a large jackpot from a casino, it also isn’t exactly the easiest thing in the world either, and you certainly have to know what you are doing in order to succeed. People like to blame luck when it comes to winning or losing at a casino gambling game, but in reality smart decisions are what make the most difference. Read on for some expert tips from casino players from www.kingcasino.com. 

Choose slots to play by using their RTP and volatility 

Nowadays due to the online casino revolution online slot providers and online casino platforms are obliged to disclose some incredibly useful information about the games that they offer, and this is very important to acknowledge if you want to become a casino expert. The most important of these is called RTP (Return To Player), and it is a percentage that indicates the average amount gamblers can expect to see back from their stake on an online slot game. 

We would recommend aiming for higher than 96% in most cases, however it is important to remember that things like progressive jackpots can skew the RTP rating somewhat. Slot volatility is also an important thing to take note of, and the best volatility will depend on whether you are a high roller or not. High variance slots for high rollers, and low variance slots for low rollers – simple! 

Never play American Roulette 

This one might sound a little harsh to the yanks, however it is really important to understand the distinction between American roulette and European roulette. The former has one extra zero value on the roulette wheel, and whilst this doesn’t exactly sound like much, it actually serves to double the house edge, and therefore half your odds of winning.

This is why casino experts never play American roulette, it just isn’t worth it when the odds are that much worse. 

Avoid using the Martingale betting system 

Using different betting systems is a popular past-time for many gamblers, and they can often be a great way of spreading out your budget and introducing simple tactics into the way you gamble. With all that being said, however, there is one betting system that you really should try to avoid.

It goes by the name of the Martingale strategy, and the rule here is that you double your bet after each loss, with the view of regaining all your losses with the next win. Sounds good on paper, however in reality it just makes it way too easy for you to spend too much money and end up in the red.

Mobile slot players on the increase

14 Aug 2020 Uncategorized

One of the most amazing things about the global gambling industry in the 21st century is its ability to make use of whatever new technology is available and transform it into something incredibly exciting. Just consider online slots at Wizard Slots, for example, they came about pretty quickly after the Internet had developed into an actual usable platform, and their effect on the overall gambling industry has been nothing short of incredible. 

That was almost two decades ago now, however, and there have been plenty of new pieces of modern technology that have influenced the gambling market even more profoundly since then. The main one is undeniably the rise of mobile slot gaming, something that has greatly affected how easy it is for people to engage in slot gambling, mainly because they can do it from pretty much anywhere on their phones. Keep reading for a discussion into the modern phenomenon of mobile slot players on the increase, and what this could mean for traditional gaming.  

A history of slots before mobile slots 

Before we get into the world of mobile slots it is worth taking a couple of steps back just to appreciate the overall history of slots before mobile slots became a thing. As most people will probably know slots were invented at the tail end of the 19th century, and quite quickly became immensely popular around the US, and later on the rest of the world too. 

Throughout the 20th century slot gambling slowly rose to be the No. 1 gambling activity for many gamblers across the world, and places like Las Vegas became known for their expansive and rather grand casino slots halls. It was in the 21st century, however, that slots really came into their own as a result of the incredible rise of online slots – you just cannot beat them! 

The very first mobile slots 

It actually wasn’t that long after the arrival of online slots that developers had started thinking about mobile slots, however unfortunately they were constrained by a variety of different factors. The main one was simply the fact that mobile phones weren’t advanced enough to be able to have genuinely good online slots be played on them, something that also rung true for the Internet on mobile phones too. 

Nevertheless, the first mobile slots started appearing in the late 00s, and whilst they did have a small audience, it was nothing compared to what was to come in the future. 

The dominance of mobile slots after 2010 

It was around about 2010 that commercial smartphones such as the iPhone arrived, and as soon as this happened mobile slots became a whole lot more popular due to the fact that there was finally a platform that could stage them better. HTML5 technology was also introduced at this time, which meant that mobile slots could run a slot smoother than before, and were also easier for developers to create as well.

Are You Ready for Cyber Monday?

9 Aug 2020 Uncategorized

With Cyber Monday fast approaching, you need to be ready to take on the challenge of bagging those top bargains that you are after. We all know that there are bargains up for grabs on one of the biggest shopping days of the year. However, you need to keep your cool and not be swamped by the situation – as it can get crazy out there! So, here are some top tips to help you negotiate your way through one of the toughest shopping days of the year. Happy Hunting!

Be Patient

Do not jump at the first thing that comes along! As the day continues, most retailers will change the prices – but be warned, when they do, items might out quicker. Stick the product in your basket, this will keep your product safe until you find the lowest price. If you are about to pay, and the price drops – do not panic, just empty your basket and put the item back into your basket at its new price. This helps you get the discount price. As you wait for the right price, you could pass the time at Magical Vegas Online. Feel free to play some top slots as you wait for the right price!

Returns

Always remember if you buy something and you are not happy with it, you have got 14 days to return it. You will also be entitled to a full cash refund as well. However, you may have to pay to return the item in some instances. If the seller has not made it clear that you must pay for packaging, then you will be able to return it for free! Also, it is a good idea to pay for items over £100 with a credit card. This will give you an added layer of protection if something goes wrong with the retailer or if your item does not arrive.

Use Your Bookmarks

As you browse the sites looking for a bargain, then don’t forget to keep a record of the sites that have the items you are after – do this by using your bookmarks. This is the best way to keep a track of everything – especially if others have asked you to do some shopping for them. You should start by creating folders with all your favourite sites in it. This will take you directly to the retailers on the big day – so, there will be no delays!

Get Newsletters

Newsletters are an excellent way to get the inside track when it comes to big sales and promos. These will let you know exactly what the retailer is planning and what will be available. All you need to do to have this valuable resource is sign up at your favourite site. It could be worth your while sorting through all this flyers and emails to see what you can pick up on Cyber Monday. It will not take long to find what you are looking for!

UX and UI Trends

8 Aug 2020 Blog, Uncategorized

Consumers are now smarter than ever before. They demand websites to download in a jiffy. They expect to find what they are looking for within seconds – on their chosen device.

The UI/UX interface needs to fulfill these expectations. The challenge for designers is to pre-empt what customers expect when they visit your digital touchpoints.

Those that design with the ‘customer-first’ principle will eat their cake, and yours too if you are not smart enough!

In a post COVID economy, with WFH and social distancing the norm, it is imperative to embrace new technologies. The way we interact using virtual reality and virtual meetings, frictionless design, and seamless integration of technologies will shape everyday life.

‘Keep it simple’ is going to remain the mantra for design. Cluttered webpages are a big no-no. TMI (Too Much Information) is hard to consume in an ‘always-on’ world. You always need to stand out from the crowd.

The user experience needs to be memorable. Content that engages and is original will build client stickiness and brand loyalty. Use explainer video’s sparingly to explain the key benefits of your offerings.

Using analytics to understand clients’ browsing patterns can help design an effective site map and navigation structure. What gets measured gets managed. The funnel approach with a clear call for action always works.

Understanding consumer behavior through heat maps and digital mapping can assist in designing a personalized user experience. Use feedback surveys to fine-tune the user experience and deliver to customers what they want.

AI-powered interactive conversational bots are becoming a new norm. Any technology to guide and nudge the user can assist in closing the deal.

Finally, all designers need to think holistically about UI/UX and create seamless experiences as customers move from platform to platform on their buying journeys.

Performance Marketing Webinar To Highlight Google Trends Affecting Businesses in UAE

13 Jun 2020 Uncategorized

Dubai, UAE – 13 June 2020: Cyber Gear and Digitly are jointly organizing the webinar entitled, “Growing Online During A Global Pandemic Even If Everyone Else Seems To Be Failing” on 16 June at 11 am (UAE Time).

The webinar is going to cover 15 niches and topics that more than 10x’d in the UAE due to COVID-19 over the last 3 months, and how companies can use them to grow their business exponentially.

The webinar will be presented by Andre Cruz, the co-founder that has helped several multinational clients pivot and succeed during the pandemic and will share some of the techniques that are working nowadays, these techniques worked both for clients with both small or 7-figure advertising budgets along with technology that should be used to effectively monitor and direct your performance throughout the storm.

Nicolas Castanheira, Co-Founder & Head of Growth of Digitly (https://wearedigitly.com) , based in Dubai stated, “We are excited to co-host this webinar for clients in the region and hope they will benefit from our proprietary technology for performance marketing”.

Sharad Agarwal, CEO of Cyber Gear added, “Based on our 24 years of experience in the digital domain, we are delighted to bring unique fourth industrial revolution technology solutions to clients in the region. The response to the webinar has been overwhelming and we are expecting a large audience on Tuesday to participate in this webinar.”

Organisations interested in participating in the webinar can register online at https://www.cyber-gear.ai/webinar/

 

For more information, contact:

Sharad Agarwal

CEO

Cyber Gear

0506449103

Email: info@cyber-gear.ai

https://www.cyber-gear.ai

ONLY webinars launches ‘webinars as a service’

9 Jun 2020 Uncategorized

Dubai, UAE – 7 June 2020: ONLY webinars is the new venture launched by Cyber Gear to assist organisations in the region to design, host, and promote webinars online.

According to Sharad Agarwal – CEO of Cyber Gear, “Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers and increasing revenue. In the post COVID economy, most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online. ONLY webinars can design and rollout professional webinars in a matter of days.”

ONLY webinars is presently offering the following specific services:

  • Select a topic of interest
  • Provide speakers, hosts, and moderators
  • Invite the target audience
  • Promote on social media
  • Prepare the presentations
  • Host the webinars
  • Create ‘evergreen content’
  • Post webinar follow-ups

ONLY webinars is currently promoting the Jim Collins ‘Good to Great’ webinar to be held on 30 June 2020 at 7 pm (UAE time). Responding to these highly volatile and unpredictable times, the webinar answers the question “Why do some companies thrive in uncertainty, even chaos, and others do not?”

Those interested in attending this webinar can register online at https://www.onlywebinars.com

For more information, contact:

Sharad Agarwal

CEO

Cyber Gear

0506449103

info@onlywebinars.com

https://www.onlywebinars.com

Cyber Gear Launches Webinar Series On Fourth Industrial Revolution Topics

27 May 2020 Uncategorized

Dubai, UAE – 27 May 2020: Cyber Gear has launched a Webinar Series starting 2 June 2020, with weekly webinars on innovative technologies that are a hallmark of the Fourth Industrial Revolution.

According to Sharad Agarwal – CEO of Cyber Gear, “The Fourth Industrial Revolution is characterized by the fusion of the digital, biological, and physical worlds, as well as the growing utilization of new technologies such as artificial intelligence, big data, cloud computing, blockchain, robotics, 3D printing, the Internet of Things, face recognition and biometrics. These advanced technologies have ushered in a new era of economic disruption.”

The first zoom webinar entitled, ‘Cybersecurity post COVID’ will be held on 2 June 2020 from 11 am to 12 noon, UAE time. Cyber Gear has partnered with Risk Quotient, the Cybersecurity experts to address the following concerns raised by the post COVID economy.

• Emerging on the other side of COVID, do we expect sunny skies or dark clouds?
• Or something in between?
• Will your #WFH teams have to adapt to the ‘new normal’?
• How does cybersecurity change if work from home becomes the norm?
• Does your network architecture have to change to incorporate this?
• Will compliance standards and regulators have to change?
• Will your organisation be more vulnerable or less?
• What changes will you have to make in your people, processes, and technology?

The second webinar is entitled, ‘Growing Online During A Global Pandemic Even If Everyone Else Seems To Be Failing Webinar.‘

This interactive webinar will demonstrate how performance marketing can help organisations grow their business exponentially.

This subject will be covered on Tuesday 16 June 2020 from 11 am – 12 noon (UAE time) by experts from Digitly and Cyber Gear.

Those interested in attending these webinars can register online at https://www.cyber-gear.ai/webinar

For more information, contact:

Sharad Agarwal
CEO
Cyber Gear
info@cyber-gear.ai
https://www.cyber-gear.ai

Major Business Tech Trends For 2020

21 May 2020 Uncategorized

There are always major tech trends in the business world which are essential to keep up with as a business owner. Knowing these trends will allow you to invest in the right technologies and at the right time so that you can benefit the most from them, plus it also helps you to stay competitive, improve your reputation and streamline. There are a few key tech trends in 2020, which are undoubtedly worth implementing and look set to be a significant presence in the business world for the foreseeable future. Read on to learn more about these key trends and how they could help your company this year.

Remote Working

Remote working is a trend that has been on the rise for several years, but the Coronavirus outbreak has accelerated this trend, and it is easy to see this sticking around after things have returned to normal. Remote working can bring benefits to both the business and the employer. Still, you must know the best way to manage remote teams and have the tools available so that everyone can work to the best of their ability and collaborate each day.

Artificial Intelligence

AI has always been seen as a futuristic type of technology, but now it is starting to be used heavily in various industries and can be used in many innovative ways. There are many different ways that you could use artificial intelligence, such as:

  • Chatbots
  • Predicting patterns and behaviors
  • Automating tasks
  • Streamlining logistics

Endpoint Protection

Cybercrime is a growing threat with threats becoming increasingly advanced with various techniques used to infiltrate IT systems, plus with people using a variety of devices in a business setting it creates a real risk for businesses which is why an endpoint protection platform is so crucial in 2020. So, what is an endpoint protection platform? This is a platform that provides constant and robust security for a variety of endpoints and can identify and stop threats in real time before they can gain access. This will help your business to combat the latest threats, always stay online and be able to work with confidence knowing that you have protection in place.

Internet of Things (IoT)

Following this, IoT is another major tech trend which is revolutionizing the business world. This type of technology involves multiple machines and devices being interconnected and able to exchange data, allowing them to “communicate” with one another and this can be used in many ways depending on your industry. A few of the most common uses for IoT in business include:

  • Intelligent lighting
  • Inventory management
  • Maintenance tracking
  • Smart assistants for office awareness
  • Smart thermostats

These are the main tech trends to be aware of in 2020 and are all worth implementing into your operation. Knowing what the latest trends are will help you to modernize your brand, compete with other companies in your industry and can improve your business in many ways. Still, you also need to know which trends will be around in the long term, and these will certainly all play a significant role in business for the foreseeable future.

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