Yearly Archives: 2023

If you have a dated website and you are thinking about marketing it, you are likely wondering if you’d be wasting your time trying to rank an old website as opposed to having a fresh website built instead. So, the question is: is it possible to rank an old website? Read on and we’ll take a closer look…

Is it possible to rank an old website?

Absolutely. In fact, the truth is, Google is more likely to rank an older, more established website than a brand-new one. That said, if you haven’t touched your website in many years, then you are going to have your work cut out for you.

Do I need a fresh website for the best results?

Again, not necessarily. You don’t have to put your current website out to pasture and invest in a brand-new website in order to succeed. However, there is likely an awful lot of work to be done in order to modernise it and align it with Google’s current search algorithm ranking factors.

How to modernise an old website for SEO success?

So, now that we know that old websites can rank well for SEO with a little love, how should you go about modernising yours?

1. Give it a fresh design: the first step is to redesign your website. Think about the overall user experience and how difficult it is for users to navigate your website as it stands. How can it be improved? Which features make it harder to navigate? How can you update the colour scheme and font style to match your branding?

                  a. Ditch textures for solid colours.
                  b. Lose gradients, bevels, and other old design trends.
                  c. Remove any search bars that are otherwise useless.
                 d. Add a favicon.
                 e. Consider using an existing premium WordPress theme that fits your brand.

2. Make it fully responsive: another critical aspect of a modern website is responsiveness. If mobile users access your website and then have to ‘pinch and grab’ their way around it because it hasn’t been made fully responsive, then you need to fix that immediately. Not only is responsiveness a ranking factor for Google, but failing to accommodate the 55% of traffic that comes from mobile devices is a costly mistake indeed.

3. Refresh your content: conduct proper keyword research and figure out what your ideal customer is searching for / what your competitors are working on and then update your website content accordingly – with SEO in mind. Also, don’t forget that you likely have lots of juicy content on your blog that could easily be modernised and repurposed for even better results!

4. Ditch old stock photos and replace with new imagery: refresh the imagery on your website and replace stock photos with real, authentic imagery of your own. Also, be sure to compress them to reduce their size without compromising quality.

5. Add the appropriate NAP details: add your name, address, and phone number to your website and ensure that it is exactly the same across all other digital platforms, including your socials and local directories, etc.

6. Add video content: consider uploading quality video content, especially product reviews / ‘how-to’ guides to help build authority and up those on-page conversion rates.

7. Increase page load speed: we cannot emphasise the importance of optimizing your website for a fast page load speed. This is part of your technical SEO requirements and is a modern ranking factor. Put it this way: how long are you prepared to wait for a website to load before you abandon the search for another website? We’d wager not very long. Remember, the longer your website takes to load the less likely you will be to convert those clicks into customers!

Final thoughts

These are just a handful of the website modernisation tips that you should implement, however, they are arguably the most important. If you commit to redesigning your website with usability in mind, creating solid internal linking, and ultimately delivering a superior on-page experience, Google will be far more likely to rank you.

So, in conclusion, it is entirely possible to rank an old website, but you will need to carry out an awful lot of technical and onsite SEO in order to bring it up to speed.

If you feel like your website is beyond saving and could do with a brand new build entirely, then we would highly recommend hiring a New York City SEO company who can help you build a fresh website with a long-term SEO strategy in mind. Sync the two and build a site with intention – that’s the key to success.

Web3 is expected to solve most of the shortcomings of Web2.

Privacy

Encrypted wallets protect your online identity.

Censorship

A decentralized database stores everything immutably and transparently.

Centralization

You get a real vote on decisions made by the networks you spend time on. More than that, you get a stake that’s worth something.

Most importantly, you are not a product, you are an owner.

According to Sharad Agarwal, Chief Metaverse Officer of Cyber Gear Dubai,  “The vision of Web3 goes beyond the read/write/own web. There is a major power shift happening from the big brands to ‘we the people’. In the near future, you and I will decide what we will shop, wear, eat, etc. Not the big brands. And in many ways, it will reduce wastage considerably and improve sustainability – Good for the Planet.”

A recent study conducted in the US by Momentive, (formerly known as SurveyMonkey), aimed to explore people’s perceptions of Web3.

According to the study, 27% of respondents had heard of Web3, and 8% of respondents claimed to understand it well. The study also found that support for Web3 was evenly split, with 43% of respondents expressing support for the technology, and 42% expressing skepticism.

When it comes to age groups, the study found that younger people were more likely to support Web3, with 49% of respondents aged 18-24 expressing support, compared to only 36% of respondents aged 55 and over.

The study found that familiarity with Web3 varied greatly depending on the respondents’ level of education. For instance, 44% of respondents with postgraduate degrees had heard of Web3, compared to only 21% of respondents with a high school education or less.

This Web3 guide prepared by Cyber Gear is periodically updated and will hopefully help more people understand all the important terms associated with Web3.

Free download is available at www.cyber-gear.io

The webinar will be held on 25 April 2023 at 9 am ET, 2 pm UK and 5 pm UAE.

According to Sharad Agarwal, Founder of ONLYwebinars.com, “These days all conversations are centred around Artificial Intelligence and its potential to transform how we interact with data and do business online. The convergence of AI and blockchain technology is opening up new possibilities. Experts predict AI will play a fundamental role in the evolution of AI-based Web3 technologies.”

Panelists

Dr. Christina Yan Zhang

Joti Balani

Lena Grundhoefer

Dr. Jacques Ludik

Francesca Tabor

Host

Sharad Agarwal

Link to register for this free-to-attend webinar is at:

https://us02web.zoom.us/webinar/register/WN_-G4GAn11SrKaGhWWNhTsgA

About ONLY webinars

ONLYwebinars.com was launched by Cyber Gear in 2020 to assist organisations to design, host, and promote webinars online.

Webinars have become the best way to reach and engage an audience. Over 60% of B2B Marketers are already using webinars as part of a lead nurture campaign. More than 75% of digital marketers believe that webinars are the most effective or among the top content marketing strategies available.

Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. Most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contact less and webinars offer a great way to promote products and services online.

Contact Information:

Sharad Agarwal

Founder, ONLYwebinars.com

Tel: +971506449103

sharad@cyber-gear.com

https://www.ONLYwebinars.com

The webinar will be held on 28 March 2023 at 8 am ET, 1 pm UK and 5 pm UAE.

According to Sharad Agarwal, Founder of ONLYwebinars.com, “We all love to attend Web3, Metaverse, and NFT events. Have you ever wondered what it takes to design, create and host these events?Join us as we talk to some industry luminaries who will share their trials and tribulations in organising these large-scale events that we all want to attend.”

Panelists

Edmund Howard

Melanie Mohr

Zoran Tadic

Caroline Johnova

Luke Reed

Link to register for this free-to-attend webinar is at https://us02web.zoom.us/webinar/register/WN_lEPsTj0kT8OgUPb5uXfrGw

About ONLY webinars

ONLYwebinars.com was launched by Cyber Gear in 2020 to assist organisations to design, host, and promote webinars online.

Webinars have become the best way to reach and engage an audience. Over 60% of B2B Marketers are already using webinars as part of a lead nurture campaign. More than 75% of digital marketers believe that webinars are the most effective or among the top content marketing strategies available.

Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. Most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online.

Contact Information:

Sharad Agarwal

Founder, ONLYwebinars.com

Tel: +971506449103

sharad@cyber-gear.com

https://www.ONLYwebinars.com

ONLYwebinars.com hosted a webinar on 23 February 2023, entitled – Web3 Investment Trends. There were 5 panelists, Sophia Shluger, Chana Kanzen, Roberto Croci, Hassan Awada and Charlie Regis. The sixth panelist was an avatar of Jamie Brett powered by ChatGPT!

According to Sharad Agarwal, the Chief Metaverse Officer of Cyber Gear and Founder of Onlywebinars.com, “We created history last evening. This is the first time that an avatar powered by ChatGPT participated in a live Web3 webinar. AI and Web3 combined are an explosive combo. People can now create their digital twins that look like them, talk like them, yet they are not in the room!

ChatGPT is currently powered by some 175 billion data parameters and the next version is likely to be powered by over 100 trillion parameters. The future is exciting and at the same time somewhat scary!”

This experience was jointly created by MetaHub and Cyber Gear. Jamie Brett, Founder of MetaHub was excited about the prospects of AI tech in improving the quality of our lives. He stated, “We’re always trying to push the phygital boundaries. Stay tuned for more to follow.”

The on-demand webinar can be viewed on YouTube at https://www.youtube.com/watch?v=0e1uo04C0Zk

The Podcast can be heard on Spotify at https://open.spotify.com/episode/11cOvJDY4GPPp2VyUm19VT

Gulfood is the largest F&B sourcing event in the world. Over 5,000 companies from more than 125 countries, a line-up of industry thought leaders, and the world’s greatest chefs chart the way forward and inspire industry-wide transformation for the good of the entire ecosystem.

Sharad Agarwal, Chief Metaverse Officer of Cyber Gear, will be delivering a presentation on 23 February at 2.10 pm at Al Multaqua Hall in Dubai World Trade Centre as part of the Gulfood Inspire program.

The presentation topic is ‘Web 3.0 & Metaverse opportunities and initiatives for F&B businesses.’

According to Sharad Agarwal, “In the metaverse, customers can step into a virtual restaurant to browse menus, meet friends, and even order real food that will then be delivered to their door.I will be talking about:

• What are Web 3 and Metaverse anyway?
• YOUR BRAND needs to pay attention, or risk losing customers
• Examples of Metaverse in use for loyalty programs, brand building, and product testing.
• Metaverse of Senses

Visitors to the show can see how Starbucks, McDonald’s, Wendy’s, Burger King, Panera Bread, Pizza Hut, Flyfish, Budweiser, and Coca-Cola are using Web3 to promote their businesses globally.”