Good branding is arguably the most important thing when it comes to ensuring the success of your business.

Customers are no longer buying just products. They are buying experiences delivered through products. The most minute details of the interactions you have with your customers, are an opportunity for you to create something truly remarkable. Something that we like to refer to as the ‘WOW’ moment!

In an omnichannel environment where a customer can surface on Twitter and then 5 minutes later on Instagram and now perhaps on Clubhouse, it is imperative to have consistency in brand communication.

Brand building is hard work. Warren Buffet said it best. “It takes 25 years to build a brand and 5 minutes to ruin it.”

At Cyber Gear, when we think about the strategy, the first thing that comes into mind is putting together a plan to achieve the brand objectives. This strategy differentiates clients from their competitors. We believe that every strong brand is the result of one powerful strategy design. Our strategy design service engages people on as many levels as possible.

Steps involved in building brand strategy:

1. Review – Understanding the business measurable goals and the strategy to increase the ROI.
2. Scan – Studying what internal and external factors will impact the design.
3. Form – How will the strategy work to overcome the challenges of the business and generate new opportunities.
4. Implement – Ensure seamless implementation across all touchpoints with an omnichannel approach.
5. Evaluation – How well our strategy design is successful in achieving business goals and objectives.
6. Monitor – We continuously scan the web to ensure that your brand reputation is protected 24/7.

Finally, our brand ethos is as opined by Austin McGhee:

“A brand is emotional shorthand for accumulated or assumed information. A brand is present when the value of what a product, service, or personality means to its audience is greater than what it does for the audience.”