Website Audit – Importance Of Backlinks And Referring Domains

If COVID 19 has forced you to work from home, now is a good time to invest in your website audit. You can either do it yourself or hire a professional company to help you rank well in search results. Whether it’s Google, Bing or Yahoo, outsmarting their algorithm takes work.

It is also important to ensure that your website gets quality traffic from authority sites. The metric in off-site SEO that really moves the needle is referring domains.

This metric measures how many sites and domains point to your site. Backlinks let search engines know that other websites actually trust the content on your site.  In turn, they see it as a valuable, relevant website and rank it accordingly. If one site is sending 1,000 backlinks to you, it is still only one referring domain. Referring domains are a stronger signal than backlinks because it’s easier to manipulate a site to give you thousands of links, but it’s much harder to get 1,000 different domains to point to you.

It is clearly wise to secure backlinks from multiple domains. GuestPosts.biz can help you in writing quality articles and then publish them on your niche blogs. They will imbed ‘do-follow’ links which will drive traffic to your website. These backlinks will help your content to start to gain organic visibility within the Google search engine.

It is important to check the links that your competitors have developed and then approach similar domains to build traffic for your business. Not all backlinks and referring domains are the same, so domain rating/authority are good supplementary metrics to add context.

Websites are ranked by their Domain Authority or DA. Domain Authority is a ranking factor used by search engines to help them determine a website’s relevance to a specific subject or industry. So when you are building your backlink profile, you should obtain backlinks from websites that have higher DA scores than your own. In turn, this tells search engines that these high-DA websites trust the content on your website.

There are approximately 3.5 billion searches on Google every day. It is imperative that your web presence stands out from the crowd and helps your business accelerate sales, drive targeted audience, create a brand name among people and become the most trusted and authentic service.

According to Sharad Agarwal, CEO of Cyber Gear, “Digital reputation is important. Invest in it!”