Category Archives: Blog

Cybersecurity is a critical aspect of doing business, yet it tends to be tossed in the back burner — particularly by startups and small businesses who think they’re less of a target to hackers.

The truth is, the impact of a cyber-attack is even worse for small, ill-prepared companies.

According to statistics, 60 percent of small businesses collapse within six months following a cyber-attack.

As far as the likelihood of being targeted goes, just remember that DDoS or Distributed Denial of Service attacks are now sold on the dark web for around $25 per hour. That’s actually an incredibly low price, given that such attacks result in a double whammy of crippled sales and a stained brand reputation.

You might be surprised with the lengths dirty competitors will go to deal with threats.

In this post, we’ll discuss the strategies to prevent this scenario without breaking the bank.

Let’s begin.

1. Pick a Web Host with Robust Security

When building a website for your online business, one of the first challenges is picking a suitable host.

Although one-dollar hosting companies are highly tempting for aspiring website owners, they could spell trouble for your sustainability in the long-term.

Bear in mind that the ability to get a site up and running shouldn’t be the only item in your web hosting checklist. You also need reliable customer service, a streamlined control panel, and loads of security features to keep your website protected against online threats.

It’s not just about the bandwidth capabilities and uptime guarantees.

Below are some of the security features that you should look for when choosing a web hosting company:

Scheduled Backups and Easy Restore Points
24/7 Network Monitoring
Protection Against Malware and Viruses
Account Protection Tools
Built-In DDoS Protection
Web Application Firewall
Regular Updates to PHP, MySQL, and Other Systems

2. Get SSL

Speaking of web hosting security, some companies throw in a free SSL or Secure Sockets Layer for establishing encrypted connections between servers and users. This effectively stops digital eavesdroppers from intercepting sensitive information in transit.

Having an SSL certificate on your website also has a couple of other benefits that make it a worthy investment:
Better Conversions
If you sell products online, here’s an interesting fact:

A survey by the Baymard Institute reveals that 18 percent of customers left a website during the checkout process because of cybersecurity concerns. More specifically, they didn’t trust the website with their extremely sensitive credit card information.

Having an SSL certificate gives them reassurance in the form of a security validation. This is indicated by the closed lock icon to the left of your domain URL.

Higher Search Engine Rankings
In case you’re unaware, search engines like Google put great user experience above everything else in their ranking algorithms. This encompasses the security of users, which is why the use of SSL certificates is recognized as an important ranking signal.

If your hosting plan doesn’t come with an SSL certificate to boot, you may purchase one instead from a third-party vendor like Sectigo.

Sectigo offers many types of SSL certificates at reasonable price like single domain, cheap wildcard SSL certificate, multi domain SSL, A business owner can choose required type of SSL certificate and install it on the server.

In addition to the certificate itself, Sectigo also offers a “secured seal,” which you can showcase on your website to boost the confidence of prospective customers — ideally in your home, product, and checkout pages.

3. Hire a DPO

For businesses that cater to EU residents, including those that aren’t based there, you’re probably already familiar with the GDPR or General Data Protection Regulation.

Put simply, the GDPR presents businesses a list of requirements geared for the data security of EU citizens, such as documenting the movement of data in your company, requesting for the consent of users for cookie usage, and designating a DPO or Data Protection Officer to oversee GDPR compliance, collaborate with data protection authorities, and so on.

The good news is, small businesses can now outsource a DPO from UK-based security organizations like Bulletproof — a much more cost-effective way to ensure GDPR compliance.

Of course, having a DPO in your company improves data security awareness among your staff. They’re also tasked with conducting regular security audits to deter potential breaches and review GDPR compliance.

DPOs are also responsible with the education of your data subjects — your EU-based customers — when it comes to your organization’s data privacy policies, security protocols, and their right to have their personal information deleted.

4. Use Two-Factor Authentication

While DDoS attacks can potentially, single-handedly demolish a small business, all it takes is one successful brute force attack to seal any company’s fate.

A brute force attack is when a hacker leverages a tool to generate heaps of consecutive password guesses, which will then be used to gain unauthorized access to an account.

If you let them brute-force their way into your systems, you’re basically handing them the keys to your online business.

Fortunately, you have a number of options when it comes to incapacitating these hackers.

An example is to use two-factor authentication to incorporate another verification step, typically using a one-time password sent via email or SMS.

This renders your website virtually impervious to brute force attacks.

However, implementing two-factor authentication on your website involves different steps based on your website platform. WordPress users, for example, can use a plugin like Two Factor Authentication to implement the feature without writing a single line of code.

Another way to stop brute force attacks is to limit the number of failed login attempts users can make before additional verification is required.

The usual route is to integrate CAPTCHAs as a verification step, which are designed specifically to stop bots from having any more login attempts once they’ve exceeded your limit.

5. Keep Your Software Updated

Last but not least, software vendors regularly publish patches that fix detected vulnerabilities in their product’s previous versions or expand its security features. This applies to everything, from content management systems to antivirus applications.

A good practice is to enable automatic software updates — at least in your crucial online business applications like security tools, operating systems, and so on.

By staying up-to-date with your software versions, you can improve your chances of weathering a zero-day attack. This is a type of cyber-attack wherein hackers exploit a vulnerability in an application before the developers and cybersecurity companies even find the issue.

Other Factors To Consider  

Cybersecurity is crucial in attaining a successful business. That’s why it’s crucial to choose a suitable cybersecurity solution for your business needs. For instance, if your business is an e-commerce store, ensure that your website and mobile app are secure for online shoppers to have more confidence in buying your products. 

Choose a trusted cybersecurity solution provider. Most reputable providers publish case studies and whitepapers to comprehensively explain how their cybersecurity solution works. Reading and comparing them with other providers will give you an idea if the solution is suitable for your business. Moreover, you can make use of referrals that will point you to the right provider. 

In addition, it also pays off to know how to access the dark web safely. The dark web refers to a part of the web that’s highly restricted. It’s only accessible using special software, enabling website operators and users to stay untraceable.  

But why do businesses need to access the dark web? Many large companies monitor the dark web to check if their confidential data is for sale or can be found online. A business is at risk of a major cybersecurity attack if it’s in the dark web listings. Hence, dark web listings can ruin a business reputation and result in a loss of competitive advantage.

Conclusion

For online businesses, capable cybersecurity is no longer an option in today’s world.

It’s never too early to invest in your endeavor’s protection against online threats. Remember, preventing cyber-attacks from causing damage is always more preferable than mitigating and cleaning up their effects later on.

A strong internet connection is important for any kind of business wanting to succeed in today’s competitive market arena. But searching for the best plan is a challenge, especially when you are just starting out in your field.

Once you start a business, there are plenty of things to organize. Whether your business is located in an office or at home, you have to make sure that everything is operating smoothly. And since your business will most likely depend on uninterrupted internet service to function, you must make finding the best internet service provider a priority.

Here is a step-by-step guide to help you find the right internet service provider:

Step 1: Understand the Different Business Internet Packages

Although all plans will enable internet connection for a certain price, not all of them will work the same way. Cable, digital subscriber line (DSL) and fiber optic providers are common in urban areas and cities, but most businesses rely on satellite service in less populated areas.

Understanding the differences among these internet options will help you identify which type will best meet your internet needs.

●   DSL

DSL makes use of local phone lines to provide high-speed internet. As compared to a dial-up service, DSL makes use of separate frequencies for internet and phone. Therefore, you can use both of them at the same time.

Of all the broadband options, DSL is considered the most affordable yet the slowest. The actual download speeds are often slower than the speeds that most providers advertise, which is not the case with fiber optic or cable.

●   Cable

Cable internet service makes use of cable wires to deliver internet. It tends to be more reliable than DSL. Depending on the package you get, it may be faster than fiber optic. But cable internet might not be available in your area – if there is, there might only be one provider.

●   Fiber Optic

Fiber optic is the fastest internet option. It trumps other broadband options when it comes to upload speed. But this option is not as widely available as the other internet service options since it does not use existing telephone or cable lines.

Instead, new fiber optic cables must be installed for it to deliver high-speed internet. These cables make use of tiny and light glass fibers to receive and send data.

●   Satellite

Satellite internet service can be slower and more expensive than other options. However, it can only be your choice if your business is in a rural area. It usually performs better than dial-up.

Also, it does not use a phone line, so you can freely use your landline even when you are connected to the internet.

Step 2: Determine What You Need in a Plan to Successfully Run Your Business

Determining what your business needs will have a direct impact on the amount of bandwidth your business data plan should have. Some of the important considerations include:

• Will you be uploading or downloading files into the cloud?
• Will you be sending and receiving emails regularly?
• How often will you need to open Skype or stream videos?
• What is the size of the files you will be dealing with?

You can use usage calculators online to determine your bandwidth needs. You may also get the services of an IT or telecommunications professional to help you out with this.

Step 3: Ask Questions

Most internet service providers will present perfect-world situations where nothing falters or breaks down. But in reality, things won’t always run smoothly. Outages and drop-offs in service will occur at some point. So it is crucial for you to know how the service providers will handle such situations before you commit.

Here are some questions you must ask a provider:

• Do they employ local service technicians?
• How many subscribers are sharing a connection?
• How many hours do they lose to downtime every year?
• Will the customer service centers be open 24/7?
• What is the average hold time for clients who need help?

Step 4: Discuss the Data Cap

Data caps refer to the threshold at which the provider may start charging you if you go over your maximum in a billing cycle. Some providers have data caps while others don’t, so be sure to find out before working with any provider.

Step 5: Know What You’re Paying For

Apart from the data cap, you should also consider added expenses like equipment and hardware. Some internet providers offer these as part of the package while others don’t. So make sure that you understand what is included in the quote they’ve given you.

Reputable providers are upfront with such information. Also, they usually have a feedback form that allows their clients to send reviews so they can improve their services.

Once you have chosen the best plan and have it in place, you can look forward to reliable, speedy internet. The last thing you want, especially when your business is starting out, is to let your customers down because this will tarnish your reputation. By working with the right internet service provider and choosing the right package, the risk of this happening will significantly be minimized.

 AUTHOR BIO

Azhar Abulhamayel is the Head of Marketing – National Segment and High Value at Zain KSA. The company was the first operator in the Middle East to commercially launch the 4G/LTE network. Zain serves +10M customers, has extended its network coverage to 94% of the population, and attracts thousands of new customers daily.

Google’s first digital skills program in Arabic designed to help youth find jobs, grow their careers or start their own businesses.

 Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge

• org to award $1 million grant to INJAZ Al-Arab, a regional nonprofit organization, which will offer in-person trainings to students in rural areas and underprivileged communities
• Google signs agreement with MiSK Foundation to roll out in-person trainings to students across Saudi Arabia in one year
• Total of 200,000 people to be trained by INJAZ Al-Arab and MISK Foundation, with a target of 50% female participation

 Monday, April 16 (Dubai) — Google announced today the launch of ‘Maharat min Google’, a free digital skills-building program in Arabic, in an effort to help people in MENA find jobs, advance their careers or grow their businesses. Based on a blended learning model, ‘Maharat min Google’ provides free courses, tools, and in-person digital skills training to students, educators, job seekers and businesses.

The online platform — g.co/Maharat — has 100 lessons across 26 core topics in digital marketing that include search engine marketing, social media, video, e-Commerce, geo-targeting, and data analytics, among others. Google will provide a certificate upon completion of the full course, which takes about nine hours to complete.

“We’re delighted to be bringing ‘Maharat Min Google’ to the Middle East and North Africa — our contribution to the future of the workforce in MENA. This program is free of charge, available in Arabic and accessible on any platform. ‘Maharat Min Google’ draws on our 20-year history of building products, platforms, and services that connect people and businesses, helping them grow and succeed online. We know how valuable digital tools are to MENA’s future and we at Google are proud to be an engine supporting their growth,” said Matt Brittin, Google’s president of business operations across Europe, Middle East and Africa.

Google also signed an agreement with Mohammed bin Salman bin Abdulaziz Foundation (MiSK) which will conduct in-person trainings to more than 100,000 students across Saudi Arabia. Both collaborations with Injaz and MISK will target 50 percent female participation. Google is looking for further local partnerships across the region with governments, universities, private-sector businesses and nonprofits to expand the reach of its ‘Maharat min Google’ program.

“At the Misk Foundation, we emphasize the importance of this initiative as it is an extension to the our commitment to develop the Saudi youth’s skills, focusing in particular on 21st century skills which will result in a ready-to-market generation as well as prepare the next generation of entrepreneurs and innovator. And since obtaining digital skills is the cornerstone to achieve this, the Misk Foundation partnered on this initiative with Google and the other participating and sponsoring organizations,” said Deema Al Yahya, Adviser and CEO of MiSK Innovation.

Google also announced at the launch event that Google.org, Google’s philanthropic arm, is granting $1 million USD to INJAZ Al-Arab, a regional nonprofit organization, which will roll out in-person trainings to 100,000 students across 14 countries in MENA focusing on youth in underprivileged and  rural areas.

Akef Aqrabawi, CEO of INJAZ Al-Arab, said: “We are very happy with Google’s support to offer digital literacy skills across the MENA region and to expand the reach of a program like ‘Maharat min Google’. We share a common vision with Google and want to support the Arab youth, especially those in rural areas and underprivileged communities, in preparing them for future job opportunities and in empowering them to become successful entrepreneurs.”

In a recent study by the World Economic Forum, 1 in 5 jobs in the Arab world will require digital skills that aren’t widely available today. 51% of youth consider unemployment their biggest concern and only 38% believe their education gives them the skills they need to enter the workforce. In MENA, there are 30 million women educated, connected and of working age, which represents the largest economic opportunity in the region today.  More than 50% of university graduates are females, yet only 25% participate in the workforce.

Courses are available on g.co/Maharat and new lessons will be added in the future.

According to Sharad Agarwal, CEO of Cyber Gear, “Domain authority is a measure of the power of a domain name and is one of the most important search engine ranking factors. Domain authority is based on three factors: Age, Popularity and Size. Web site owners need to focus on domain authority to ensure that their brand is popular on the web.”

‘Domain Authority’ of a web site is also important since it can ascertain the following:

• Prestige of a website and its authors
• Quality of the information presented
• Information and website centrality
• Competitive situation around a subject

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank based on an algorithm and weighted level metric.

Domain Authority is calculated by on the basis of age of domain, evaluating linking root domains, number of total links, MozRank, MozTrust, etc. into a single DA score. This score can then be used when comparing websites or tracking the ‘ranking strength’ of a website over time.

You can view a website’s DA by using MozBar (a free Chrome-extension), Open Site Explorer (a backlink analysis tool), the SERP Analysis section of Keyword Explorer and several other SEO tools across the web like Websiteseochecker.com.

Sites with a very large number of high quality external links are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have a much lower DA score. Because of how Domain Authority is calculated, it’s best used as a comparative metric when doing research in the search results and determining which sites may have more powerful link profiles than others.

The best way to influence the Domain Authority metric is to improve your overall SEO. In particular you should focus on your link profile by getting more links from other well-linked-to pages.

GuestPosts.biz can help you build links from reputed portals.

You’ve no doubt heard the buzz about Bitcoin. In fact, it has been difficult to avoid. And you’re probably wondering: how does it work? Or you might know more than your fair share about bitcoin, but would like to know how the rest of the cryptocurrency world operates. Either way, this guide is for you.

Because our focus is on all things digital, we’re going to dig a little deeper and do our best to explain what really goes on inside the top cryptocurrencies. So, let’s begin.

Bitcoin

The great grandparent of most of the cryptocurrencies in operation today, Bitcoin started life way back in 2008 (the stone age as far as cryptocurrencies are concerned) and is based on a paper authored by its creator Satoshi Nakamoto. Among other milestones, it is the first decentralised digital currency – meaning that it doesn’t require a bank or any other type of administrator.

Its peer-to-peer transactions take place directly between users and are verified by network nodes, which are computers connected to the bitcoin network. These transactions are then recorded in a public ledger known as the blockchain – a term familiar to anyone with a passing interest in Bitcoin. The coins themselves are created during the record-keeping process known as mining, which uses vast computer processing power to ensure that the blockchain is consistent and complete.

This revolutionary currency is used for the purchasing of goods and services, but where it is really making waves is among investors. For traders who want to invest directly there are the digital currency exchanges. More recently, Bitcoin futures markets have opened up. It is also possible to trade Bitcoin derivatives using a full-service brokerage firm.

Bitcoin Cash

Dating back only to 2017, Bitcoin Cash came out of a hard fork (a rule change not considered valid by older software) from Bitcoin which increased the block size limit from one megabyte to eight megabytes. What this change means is that Bitcoin Cash is a separate currency and not to be confused with Bitcoin. Upon launch it actually inherited the transaction history of Bitcoin, but from that point on all transactions have been separate. Bitcoin Cash has been widely adopted by digital currency exchanges and is frequently traded.

Ripple

Perhaps the second biggest name in cryptocurrencies, Ripple is a real-time global settlement network embraced by individuals and many larger banking institutions. The way it works is through a consensus ledger which doesn’t need mining.

Users make payments using encrypted signed transactions in either fiat currencies (such as the Euro) or Ripple’s internal currency called XRP. At first trust was required when it came to including fiat currencies, but Ripple is now integrated with various banking services and verification protocols. When a non-XRP payment is accepted, the system adjusts all along the network to record it – and this is what is known as ‘rippling’, the process which gives the currency its name.

Dash

This cryptocurrency started life in 2014 as ‘Darkcoin’, a more secretive version of Bitcoin. Even after being renamed it still offers users anonymity by working on a decentralized Masternode system which makes transactions almost untraceable. As with Bitcoin, miners are required to create new blocks, but on a level above them sit the Masternodes, which handle the transactions. This two-tier format is one of the reasons for the cryptocurrency’s success, but there are many other features which set it apart, including its Decentralised Governance by Blockchain (DGBB) system which allows operators to reach a consensus on issues such as proposed network changes.

Dogecoin

This may seem like a frivolous entry in the list, but Dogecoin has really taken off. It was launched in 2013 as something of a joke, with its symbol featuring the image of a dog popularly used in internet memes. However, it has since gained traction with the public as it is frequently used as an internet tipping system. It is also popular across social media, with a variety of Dogecoin-based initiatives (such as funding the Jamaican Bobsled Team and working to put a Dogecoin on the Moon) really capturing the popular imagination. When it comes to the tech behind it, one of the most important things to know is that unlike with Bitcoin and others, the supply of Dogecoin will remain uncapped.

This is just a short look at how some of the world’s biggest cryptocurrencies operate, but if you want to look deeper into the tech involved, it’s worth reading more. You could also simply follow the news, because cryptocurrencies are constantly grabbing headlines.

The much awaited Apple Pay made its debut today in UAE. Six local banks – Emirates NBD, Mashreq, RAKBank, Emirates Islamic, HSBC and Standard Chartered are the first to offer Apple Pay in UAE, supported by Visa and MasterCard.

Recent research reveals that card spending has increased substantially in the last couple of years and UAE is heading towards a digital economy with cashless environment. Interestingly, the UAE is now among only 20 countries worldwide that now enjoy this payment facility.

How Does It Work?

Using Apple Pay is as easy as 1-2-3.

1. Add your credit cards information to your iPhone’s Wallet app from the ‘Settings’ tab and following the prompts. You can even upload cards by using your phone’s camera to read the card details.
2. Hold your device near a contactless card reader at where you’re making a purchase and use Touch ID to complete it. You can also do this action with your Apple Watch and even if you leave your iPhone far away, you can still use the Watch for Apple Pay.
3. The Touch ID step is also available on iPads and Macs that support it. For in-app purchases, a user just needs to tap the ‘Buy with Apple Pay’ button.

In the soon to be launched, iPhone X. Face ID will be used to authenticate an Apple Pay purchase.

Who Can Use It?

Users will have to update their devices to iOS 11 or later and select United Arab Emirates as their region as well as have an iCloud account.

Apple Products Supported

• iPhone 6 or later in stores, apps, and websites in Safari
• iPad Pro, iPad Air 2 or iPad mini 3 and later for use on apps and websites
• Apple Watch in stores and apps
• Mac introduced in or after 2012 running macOS Sierra or later and Touch ID on Macbook Pro Touch Bar

How Secure Is It?

With Apple Pay, your card number isn’t exactly stored on the iPhone, on Apple servers or shared with merchants. Instead of the traditional method of storing details in devices, a unique device account number is assigned and encrypted, which is securely stored in a secure element on the device. Each transaction then, is authorised with a one-time dynamic security code.

You can view your last transactions in your Apple Wallet, and some allow you to see the last ten transactions. Each bank differs on what information will be displayed, so it’s best to check with your bank to see exactly how this works.

And even if you lose your iPhone, you don’t have to panic. By using ‘Find My iPhone’ or by going to iCloud.com, you can put a device in Lost Mode, which automatically suspends all the cards in Apple Pay.

What’s Coming?

Soon, you’ll even be able to send and receive money over iMessage. Move over banks!

Cyber Gear is now offering regional ecommerce web sites and mobile apps, the facility to integrate their shopping carts to accept payment through Apple Pay.

1. USP

State clearly your ‘Unique Selling Proposition’ upfront. It should be a game changer.

2. Attractive ‘Look and Feel’

Everybody is drawn to a pretty face. Ensure your images are eye catching.

3. Video Sells

Multimedia is a big winner on the web. Social media is driven by video content.

4. Create Curiosity

Unravelling a ‘First of its’ kind’ offer helps.

5. Benefits, Benefits, Benefits

The benefits should be very straightforward, practical and appealing.

6. Testimonials

Proof of concept always convinces newbies.

7. Call for Action

‘In the face’ is a good idea.

8. ‘Responsive’

Over half of all web traffic now comes from mobile devices, so be sure your landing page is mobile-ready.

9. Speed Test

Use Google Webmaster Tools to ensure your page downloads within 6 seconds

10. Monitor the Response

Optimise the design and concept based on analytics.

Thanks to Donald Trump, Twitter is one of the most popular social media platform.

The problem is that with so many people embracing Twitter as a channel for communication, it is becoming increasingly difficult to find a Twitter account name (called ‘handle’) that relates to your identity, personal or business related. Each day, an average of 460,000 people sign up for a new account. This means about 320 people sign up for an account every minute. So your favourite name could be gone any second now, visit Twitter and find and reserve your favourite Twitter name as soon as you can.

Twitter awards the first person who requests for an available name and then prohibits their resale. Eight years after Twitter’s launch, it has become extremely difficult to secure short handles without resorting to the inclusion of middle initials, dashes, numbers or abbreviations.

If the handle you want is taken, there are ways to mutually negotiate with its owner to transfer it to you. Twitter can in some cases help in the case of impersonation or trademark violations. And, despite Twitter’s prohibition, there is an unsanctioned secondary market!

Twitter says that in order to keep an account active, a user needs to log in and tweet at least once every six months, or risk permanently losing an account. But Twitter’s standards for inactivity can be more complicated than tweets alone. The company also states, “Inactivity is based on a combination of tweeting, logging in, and the date an account was created. Please note that you may not be able to tell whether an account is currently inactive, as not all signs of account activity are publicly visible.”

Here are some guidelines for selecting your Twitter handle:

1. Keep the name as relevant to your company name as you can if you want to be recognized and found with ease.
2. The shorter it is – the easier it would be for someone to mention you in their Tweets because of the word limit. Initials are a good idea.
3. The more unique your Twitter name is the easier it will be to find it.
4. You also want your Twitter name to be easy to remember.
5. Keep it consistent with your other Social Media addresses.
6. Adding your location as part of your handle can sometimes he helpful.
7. Special characters are not such a good idea.

If you are totally flummoxed, try http://twitternamegenerator.com

Digital Marketing moves at a frightening speed these days to be completely honest; and being in the know at all times is proving to be next to impossible. Regular reads and checkups on blogs are the only way to stay ahead of the game. Our blog here is quite a substantial source of information with regular posts coming in, but we don’t resort to keeping the advertising all to ourselves; let it be known that there are other magnificent blogs, pools of wisdom if you will, out there that are worth your time. But with thousands of blogs out there and only so little time, how do we figure out which ones are worth the read and which ones are overlookable?
Here are our top favorite Digital Marketing blogs for you to check out!

1. Marketing Land Our favorite thing about Marketing Land is that it includes every day breaking news stories about all parts of the digital marketing industry so you can get the greater part of your digital marketing news from the one place. The journalists at Marketing Land frequently let you indulge upon down to earth tips and hints you can use in your own particular digital marketing efforts. On the other hand, one of our most loved things about this site is that it highlights authority articles composed by topic specialists. This website also sends you notifications ahead of the crowd about the latest launches and announcements in the fast paced digital marketing industry.
2. Kiss metricsWhat we love about this website is that it represents considerable authority in analytics, advertising and testing; its blog entries mirror this expertise. You can anticipate a fleet of flawlessly outlined infographics containing the most recent digital marketing insights, studies and tests. You’ll likewise discover a variety of valuable digital marketing guides that handle fields like email promoting, online networking and client examination. In addition, it’s a great source for blog posts of your own; with statistical aid provided straight from the website.
3. Moz Blog If your company is an absolute gem in the SEO world, then this blog is right up your alley.  Says www.orbonline.co.uk. Moz Blog tackles a wide variety of topics, from specialized matters like how to conquer copy content issues to correspondence strategies like substance and relationship building. Our most loved thing about Moz Blog is that it helps you follow along and comprehend the mechanics behind the most recent SEO updates. With neatly laid out list guides, this blog will redefine your knowledge about SEO.
4. Content Marketing Institute With a rockstar level of fame, this blog provides unique content showcasing research, including data on the substance promoting the industry’s set bars of achievement, budget plans and patterns. The blog is home to various convincing articles expounded upon the content strategy system, narrating and blogging’s best practices. If that wasn’t enough, it also keeps you refreshed with the most recent content marketing launches and events. If content marketing strategies are your forte, then so is this blog.
5. Social Media Examiner As the name suggests, it acts as a professional counseller on all things social media, including Facebook, Twitter, YouTube, Google+, Pinterest; the sky is the limit. While here, anticipate exhortation from online networking specialists on the best way to define a successful web-based social networking system for each channel. Blog entries and articles incorporate masterful interviews, creative contextual analyses, audits of the most recent industry inquire about, podcasts and the most recent web-based social networking news. Gather as much information as you possibly can from here; you can be sure they will be a great deal of help to your business.Follow these spectacular blogs and stay ahead of the game; Always!

The world has changed pace today with almost the entire human population being connected on social media. This connection breaks fences and brings about a sense of unity and empathy. In the business field, this connection is what started a brand-new revolution in content advertising; Influencer Marketing. Consumers now depend on other consumers to educate them of the right purchases. Rather than taking an interest in the opinions of other organizations, as they did previously, they now take a gander at each other and at their most loved social media influencers, who amass vast followings on media platforms like Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, and many more.

In the minds of forward thinking marketers, rising stars in social media make ideal candidates to be marketing influencers, thereby, creating a universe of potentially beneficial outcomes. It opens up another channel for brands to associate with customers all the more straightforwardly, more naturally, and at scale. Through well targeted social media identities, brands can clarify their message while alluring their intended interest group.

Influencer marketing is based on a lot of trust between two or more parties and that is why it is still a relatively unknown revelation. People are not ready to invest in small time social media identities without the guarantee of an ROI. We are here to tell you that influencer marketing is the future of effective digital advertising; and here are 10 reasons why you should believe us.

1. It is highly InfluentialWord of mouth is the most effective marketing tool till date. It provides an air of trust and security, feelings that people want to experience before making a purchase. A recent study showed that “marketing-induced consumer-to-consumer word of mouthgenerates more than twice the sales of paid advertising.” And of those that were obtained through informal exchange of words had a 37 percent higher degree of consistency.
2. It is SocialOnline networking isn’t only another option to customary media—it’s turning the conventional model on its head. Customarily, buyers settled on choices considering the advertisements that they saw or listened to. Today, it’s less demanding to interact with different buyers through online networking and settle on better choices by finding out about their level of satisfaction with an item.
   Consumers today turn a blind eye to traditional ads listing out the benefits of a product. They want the brand to converse with them, in a personal manner. If businesses partner with the apt online identities, they can create a buzz on social media about their product.
3. It’s BrilliantConducting business with influencers and trendsetters will impart to the market that your brand might just be the next big trend. Also, you can repurpose the content created by them to inspire your current clients.
4. It’s Up and ComingOver the past year, influencer marketing has become a worldwide sensation with even Forbes magazine recognizing the benefits.
5. It is an ArbitrageAn arbitrage exists when something is being offered for less than its true worth. If you purchase this good, you will receive it at a reduced cost since the good’s real value is more prominent than its market cost. Lying in between the good’s market cost and actual value is your profit. To put it plainly, it is a chance to make huge benefits with minimal exertion.
   Influencer Marketing at the moment is classified as an arbitrage. The services of social media influencers are selling for much lower that their actual worth. This means that if you are one of the few marketers running influencer campaigns now, you can expect huge ROIs.
6. Rising CostsThe disadvantage of arbitrages is that it doesn’t last for a very long time. Once marketers catch on to this phenomenon and begin investing, the arbitrage will soon close, thereby drying up everyone’s ROI. For maximum profit today, invest in influencer marketers now!
7. Paid Ads are a painPeople on social media are exposed to over 5000 advertisements per day. The fact that we can’t remember a huge chunk of that statistic is scary to marketers running advertising campaigns as consumers are now turning a blind eye to traditional ads. This is why influencer marketing is definitely the way to go; it’s a fresh new approach to marketing and the public is responding well!
8. Native AdvertisingAs opposed to conventional publicizing, which intrudes on the purchaser experience, native advertising places brands and items inside organic content, making viewing ads a more pleasurable affair for consumers and an all more capable marketing answer for brands.
9. Helps with SEO OptimizationAlong with building your image and enhancing your business numbers, influencer marketing additionally helps you with SEO optimization. The more individuals specify your brand via web-based networking media, the more well-known and pertinent you will be on Google.
10. Targeting and Tracking Enabled

In the olden days, advertisers had minimal amount of information to go on to advertise their products. However, today in the digital world, analytics help us monitor every social media share and like, aiding your brand in segregating the audience and presenting targeted content; which in turn, brings about a greater buzz for your product.