UX and UI Trends

Consumers are now smarter than ever before. They demand websites to download in a jiffy. They expect to find what they are looking for within seconds – on their chosen device.

The UI/UX interface needs to fulfill these expectations. The challenge for designers is to pre-empt what customers expect when they visit your digital touchpoints.

Those that design with the ‘customer-first’ principle will eat their cake, and yours too if you are not smart enough!

In a post COVID economy, with WFH and social distancing the norm, it is imperative to embrace new technologies. The way we interact using virtual reality and virtual meetings, frictionless design, and seamless integration of technologies will shape everyday life.

‘Keep it simple’ is going to remain the mantra for design. Cluttered webpages are a big no-no. TMI (Too Much Information) is hard to consume in an ‘always-on’ world. You always need to stand out from the crowd.

The user experience needs to be memorable. Content that engages and is original will build client stickiness and brand loyalty. Use explainer video’s sparingly to explain the key benefits of your offerings.

Using analytics to understand clients’ browsing patterns can help design an effective site map and navigation structure. What gets measured gets managed. The funnel approach with a clear call for action always works.

Understanding consumer behavior through heat maps and digital mapping can assist in designing a personalized user experience. Use feedback surveys to fine-tune the user experience and deliver to customers what they want.

AI-powered interactive conversational bots are becoming a new norm. Any technology to guide and nudge the user can assist in closing the deal.

Finally, all designers need to think holistically about UI/UX and create seamless experiences as customers move from platform to platform on their buying journeys.