Google Insists On Having Secure Sites
If you do not have a ‘Secure’ server, Google will flag your site with a ‘Not Secure’ warning sign! It is therefore mandatory to ensure that you install a Secure Certificate and your site has an https:// address.
In the latest release of Chrome, when a user enters data on an HTTP page, Chrome will mark the page as “Not Secure” with a label in the address bar. This label will also be shown in Incognito Mode for all HTTP pages.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.
Research shows that 97% users would never enter their information on a site that is declared unsecured.
The benefits of installing a Secure Certificate on your server are many:
- Encrypts Sensitive Information
The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
- Builds Trust With Customers
With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. This is especially vital for e-commerce websites while helping in enhancing brand value.
- Fast Download for Mobile Sites
SSL is required for Accelerated Mobile Pages. AMP is the technology that makes certain pages load almost instantaneously on mobile. So, when you search for something on your mobile device through Google, you might notice that some results have a lightning bolt icon next to it, which means your website is mobile friendly.
- Google Rankings and SEO
The Google Algorithm gives weight to sites that are secure. For attaining high Google organic results it is imperative to have a secure hosting environment.
The bottom line is privacy is important, and HTTPS ensures privacy.
